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Web Analytics Dashboard
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Web Analytics Dashboard · Available now

Trace each web result to its property and reviewed source.

A web property gives the analytics team a named source, an owner, a measurement definition and a lifecycle from Configured through Published. Consented session facts sit under that property.

Start now Download Proto
  • No per-user fees
  • Manual work is free
  • Configure it in Proto
OverviewProperty Lifecycle
Web Analytics Dashboard · Web properties

Property Lifecycle

Web properties in one list

New web property
Web properties in view
6
Configured
2
Collecting
1
Validated
1
Configured2
Cedarline storefrontNorthwind Member Services
19 Oct
Hearthside checkoutJuniper Media House
18 Oct
Add
Collecting1
Bluehaven booking siteBluehaven Travel Co.
20 Oct
Add
Validated1
Northwind member portalNorthwind Member Services
13 Oct
Add
Analyzed1
Juniper editorial siteCedarline Commerce
20 Oct
Add
Published1
Marigold service pagesMarigold Home Services
03 Nov
Add
Cedarline storefrontWeb properties · WP-89869
Configured
Session date19 Oct
OwnerMei Alvarez
OrganizationNorthwind Member Services
Validate sourceWP-89869 · Cedarline storefront

Reviewer decides whether the collected source revision is accepted.

Waiting for Reviewer
ApproveReturn
Example screen with sample data
Tables, ready to use
17
Saved views
13
Roles with set permissions
6
Reports and dashboards
8
Features

See the measured property in context

Every feature works on the same records. Pick one to see the screen your team works in.

Web Properties

Keep each measured property, owner and lifecycle in one record.

  • Property context
  • Measured outcome
  • Revision trail
  • Web properties
  • Organizations
  • People
  • State history
  • Operation runs
  • Follow-up actions
Explore web properties
OverviewMy Properties
Web Analytics Dashboard · Web Properties

My Properties

Web properties

New
NumberNameStatusSession dateRevision
WP-17674Cedarline storefrontConfigured21 Oct230
WP-23120Bluehaven booking siteCollecting26 Oct830
WP-34535Northwind member portalValidated02 Nov140
WP-19776Juniper editorial siteAnalyzed30 Oct130
WP-95817Marigold service pagesPublished25 Oct660
6 of 6 records
Cedarline storefrontWeb properties · WP-17674
Configured
Session date21 Oct
Revision230
Example screen with sample data
Process

From collection to published analysis

From collection to published analysis ships ready to use. 2 steps need a named approval before the work moves on: Validate source (Reviewer) and Review results (Reviewer).

Drag a card to another stage, or focus it and use the arrow keys. It updates to match the stage.

  1. Configure property

    Name the source, owner and definition before collection.

    Cedarline storefrontWP-89869 · Property Owner
    Configure propertyBy Property Owner

  2. Collect sessions

    Capture consented facts under the measured property.

    Cedarline storefrontWP-89869 · Analyst
    Collect sessionsBy Analyst

  3. Validate source

    Review the collected source revision and its evidence.

    Cedarline storefrontWP-89869 · Reviewer
    Validate sourceBy Reviewer
    ApprovalReviewer decides whether the collected source revision is accepted.

  4. Compare cohorts

    Check the resulting property values after comparison.

    Cedarline storefrontWP-89869 · Analyst
    Compare cohortsBy Analyst

  5. Review results

    Decide on the result with its run and source context.

    Cedarline storefrontWP-89869 · Reviewer
    Review resultsBy Reviewer
    ApprovalReviewer decides whether the result evidence supports release.

  6. Publish analysis

    Release the reviewed property outcome for reporting.

    Cedarline storefrontWP-89869 · Analytics Lead
    Publish analysisBy Analytics Lead

Start with Configure measurement

Inside a record

Connect event sources with traceable inputs

Open any web property to see its follow-up actions, the roles that work on it, its process stages and its approvals on one page.

  1. 1
    Record details

    Session date, Owner and Organization.

  2. 2
    Follow-up actions

    Each line is linked to this web property.

  3. 3
    Who works on it

    Admin, Analytics Lead and Analyst, each with their own permissions.

  4. 4
    Process stages

    Every status change, in order.

  5. 5
    Approvals

    Validate source and Review results, with who decides.

Property LifecycleCedarline storefront
Web Analytics Dashboard · Web properties

Cedarline storefront

Northwind Member Services · Configured

Log activity
1
Record details
Session date19 Oct
OwnerMei Alvarez
OrganizationNorthwind Member Services
2
Follow-up actions

Cedarline storefront

SourceTitleAssigned to
Cedarline storefrontReview mobile checkout drop-offNoah Fischer
Riverstone campaign hubValidate campaign taggingLena Haddad
Hearthside checkoutReconcile consented session totalsAmara Soto
Follow-up actions
6
3

Who works on it

  • AdminManage Organizations, People, Users, experiment variants
  • Analytics LeadManage web properties, metric definitions, follow-up actions
  • AnalystManage web session facts, operation runs, operation steps…
5

Approvals

  • Validate sourceReviewer
    Approved
  • Review resultsReviewer
    Waiting
Example screen with sample data
Approvals

Review the exact source revision

The person recording a decision should inspect the exact source revision and evidence.

OverviewApprovals
Web Analytics Dashboard · Overview

Approvals

Signed in as Reviewer

Waiting for you

4 To review1 Overdue2 Decided todayOnly mine
0 selectedApproveReturn
  • WSF-75757SESSION-20261015-481
    Hearthside checkoutRequested by Admin
    Pending1dActions
  • WSF-66777SESSION-20261015-482
    Bluehaven booking siteRequested by Admin
    Accepted2dActions
  • WSF-74105SESSION-20261015-483
    Mosaic account centerRequested by Admin
    Pending5dActions
  • WSF-10137SESSION-20261015-484
    Marigold service pagesRequested by Admin
    Accepted3dActions

Who approves what

DecisionApprover
Validate sourceReview the collected source revision and its evidence.Reviewer
Review resultsDecide on the result with its run and source context.Reviewer
Approve review decisionsReviewer
3 approval rules · set per role in Proto
Example screen with sample data
Who can approve what
Roles

A workspace for each role

Everyone opens Web Analytics Dashboard to the work that is theirs. Pick a role to see what it starts with.

Admin

Sets up organizations, people, users, experiment variants and access for the analytics workspace.

  • Manage Organizations, People, Users, experiment variants
  • View web properties, operation runs

Roles and permissions

Reports

Explain the value behind the trend

Read property outcomes beside their source, period and review state.

Overview
Web Analytics Dashboard · Overview

Web Analytics Dashboard

This quarter

Source snapshots in view
6
Fresh
2
Stale
2
Failed
2

Web properties by status

How far records got this quarter

StageReachedStep
Configured49
Collecting3673%
Validated2364%
Analyzed1774%

Number of web properties by status

Sample counts per stage

700
50Configured
30Collecting
70Validated
40Analyzed
70Published
Example screen with sample data
  1. 01Property lifecycle mix

    Group properties by Status and Organization to see where collection and analysis sit.

  2. 02Observed conversion trend

    Compare session date, session count and conversion count for measured properties.

  3. 03Variant exposure and goals

    Compare variant exposure and goal completions by property and definition.

  4. 04Session outcome review

    Summarize web session facts by Outcome and Parent for the review window.

  5. 05Snapshot freshness

    Group source snapshots by freshness status and coverage end.

  6. 06Run reliability

    Compare operation runs by operation key, Status and completed at.

  7. 07Follow-up due work

    Read follow-up actions by due date, Status and assigned to.

  8. 08Metric result trace

    Follow metric results through Metric, Run and Source for a reporting period.

All reports and dashboards

Who it's for

Use the same evidence across web teams

See how Web Analytics Dashboard fits your kind of team.

Growth teams

Review landing page sessions and conversion outcomes by property.

Content teams

Connect content property outcomes to consented observations.

Multi-site operators

Keep measured properties separate across organizations and owners.

Controls

Keep run and revision history visible

Each stage, from collection to published analysis, names the role that acts and the status it records, so a change is never anonymous.

OverviewFrom collection to published analysis
Web Analytics Dashboard · Process

From collection to published analysis

Each stage, the role that acts and the status it records

Process stages
10
Approval steps
2
Roles involved
4
Tables touched
2
Collect sessions
Analyst
StatusConfigured → Collecting
Validate sourceApproval
Reviewer
StatusCollecting → Validated
Publish analysis
Analytics Lead
StatusAnalyzed → Published
From collection to published analysis
  1. Start
    Collect sessionsConfigured → Collecting
    Analyst
  2. Approval
    Validate sourceCollecting → Validated
    Reviewer
  3. Approval
    Review resultsReviewer
    Reviewer
  4. Step
    Publish analysisAnalyzed → Published
    Analytics Lead
Example screen with sample data

See each stage in detail

AI agent

Ask Proto about the working record

Ask Proto to help inspect property work and prepare a review.

It can

  • Property Owner: Show the properties assigned to me with open follow-ups and their due dates.
  • Analyst: Find run exceptions for a measured property and identify the step that needs investigation.
  • Reviewer: Gather the source revision, operation trail and evidence reference for a pending decision.
  • Analytics Lead: Compare the reviewed property outcome with the session facts and reporting window.

Stays with a person

  • A reviewer makes the approval decision.
  • The team must still confirm consent basis, source identity and whether an uncertain external step completed.
  • Ask Proto to organize the working record; inspect the evidence before changing a property's release status.

Set up an agent

Integrations

Connects to the tools you use

Set up connections through ERP.AI and Proto workflows, with every change logged.

  • Web Analytics Dashboard
  • Web event source
  • Snapshot source
  • Reporting destination
Data model

Your data, in tables you can change

Every record lives in a table you can see, extend and export. Add fields or whole tables in Proto.

Browse all 17 tables
17tables
  • Web Properties6
  • Session Facts6
  • Experiments6
  • Reviews6
  • Operations5
  • Results6
Implementation

Roll out one team at a time

Start with one team and one process, then add the rest once the basics are running.

  1. Set the source

    Identify the organization, property owner, source record identity and consent basis.

  2. Prepare measurement

    Assign an experiment definition, review mappings and agree on the reporting window.

  3. Collect facts

    Bring in consented session observations and inspect the operation trail.

  4. Review and compare

    Record a decision for the source revision, compare cohorts and verify the written outcome fields.

  5. Release and follow up

    Review the property result, publish the accepted analysis and assign any remaining corrective work.

Read the implementation plan

Pricing

$0per user

The base account and everyday work in the ERP.AI app are free, for every user.

  • No per-user or per-seat fees
  • Viewing, editing, approving and exporting records in the app is free
  • Pay only for machine work: API calls, imports, workflows and AI agents
  • Prepaid credits from $5. Purchased credits never expire

Pricing details

Machine work rate card Included per $1 of credit

Machine work rate card
UsagePer $1
Record reads (list, filter, get)20,000
Search or aggregate queries4,000
Record writes4,000
Imported or synced records200,000
Workflow runs2,000
AI agent runs2,000
Scheduled jobs or webhooks20,000
File uploads (MB)2,000
CSV or PDF exports100
FAQ

Questions, answered

Scope, rollout and pricing for Web Analytics Dashboard.

All questions
How do I get started?

Click Get started, then use Proto to configure Web Analytics Dashboard for your business. Begin with one measured property, its owner, consent basis and a small set of known session facts.

What is the main working record?

A web property holds the source identity, owner, definition, lifecycle and observed outcome fields. Session facts and review work link back to it.

Can I review individual sessions?

The session facts review shows observation dates, source references, outcomes and measured values under their parent property.

How do I know a comparison finished?

The comparison run reaches Succeeded after its effect is read back from the property. Check the operation steps if the result is uncertain.

Who approves a source revision?

A Reviewer records a decision against the exact source revision and supporting evidence. Agree on that authority during setup.

Where do I see overdue work?

The overview has an overdue follow-up queue. Each action has a property, assigned person, due date and status.

Can I compare experiment variants?

Each property links to a variant definition. Effective dates and source mappings help the team interpret comparison results for the relevant period.

Where do reported values come from?

Read a result with its metric definition, source property, operation run and reporting window. Source snapshots and observations provide further context.

What happens when collection fails?

The run and numbered steps retain the failure or reconciliation status. An Analyst can inspect the input and result reference before retrying.

Set up Web Analytics Dashboard your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

Start now Download Proto

How to get started

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