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B2B CRM

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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

B2B CRM

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

B2B CRM

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM

Win more deals. Build lasting customer relationships.

Give your team a clear view of customer relationships and the next step in every deal, from first contact through renewal.

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Explore
  • Modules
  • Processes
  • Industries
  • Reference
My Open OpportunitiesOpportunities
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
YouStatusOpenPendingClose
Pipeline
OPP-72206ACC-17391
OPP-75738ACC-33531
BestCase
OPP-45472ACC-82778
Commit
OPP-37217ACC-34379
Omitted
OPP-42987ACC-74151
Closed
OPP-84154ACC-47456

Illustrative records derived from the system specification.

Explore the specification

Built for the way you sell

Sales leaders and revenue operations teams managing complex B2B deals.

  • SaaS and subscription software
  • Industrial equipment and capital goods
  • Professional and business services
  • Wholesale and distribution
Defined tables
33
Operational views
18
Defined roles
8
Reports
10

Defined in the planned system specification.

Your sales workspace

My Open OpportunitiesOpportunities
YouStatusOpenPendingClose
Pipeline
OPP-72206ACC-17391
OPP-75738ACC-33531
BestCase
OPP-45472ACC-82778
Commit
OPP-37217ACC-34379
Omitted
OPP-42987ACC-74151
Closed
OPP-84154ACC-47456
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Activities →
My Activities TodayActivities
Youdue todayPlanned
  1. ACT-11916 · Planned act-312ACC-9621815 SepPlanned
  2. ACT-28888 · Planned act-925ACC-8241809 SepPlanned
  3. ACT-28316 · Planned act-505ACC-6504115 SepPlanned
  4. ACT-27563 · Planned act-132ACC-5690214 SepPlanned
  5. ACT-47853 · Planned act-353ACC-4059508 SepPlanned
Activities →
Qualified Leads Awaiting AcceptanceLeads
Approval conditions
Approval conditions

A rejected lead returns to Sales Development Rep (Status: Qualified → Recycled) with AcceptanceNotes.

Account Executive acceptance moves the lead Status: Qualified → Accepted.

Qualified
  • LDS-59716 ACC-14338 4 d
  • LDS-97753 ACC-38672 9 d
  • LDS-57002 ACC-54860 13 d
  • LDS-33512 ACC-59938 11 d
  • LDS-38777 ACC-61190 2 d
LDS-59716
CompanyName
Company 970
ContactName
Contact 442
Need
NDD-695
Budget
Confirmed
Timing
ThisQuarter

Approval conditions.

Quotes Awaiting ApprovalQuotes
Approval conditions
Approval conditions

A rejection returns it to the rep with the approver's comments (Status: Submitted → Rejected → Draft) and the rejected step stays on the record.

When every step is approved the quote moves (Status: Submitted → Approved → Sent) and the PDF goes to the Recipient.

Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Quotes →
Closed Won Awaiting ValidationOpportunities
booking waits for the deal desk
Approval conditions

Deal Desk approves the booking (Status: PendingClose → Won), which moves the deal to the ClosedWon stage, writes the StageHistory row and stamps ValidatedBy and ValidatedDate.

PendingClose
  • OPP-68261 ACC-87580 8 d
  • OPP-26755 ACC-82366 4 d
  • OPP-10704 ACC-78824 11 d
  • OPP-37680 ACC-39847 in 11 d
  • OPP-87781 ACC-79573 in 2 d
OPP-68261
OpportunityName
Opportunity 705
Account
ACC-87580
Owner
HC
Amount
660
AnnualValue
920

Booking waits for the deal desk.

Forecasts Pending ReviewForecastSubmissions
review waits for the sales manager
Approval conditions

The Sales Manager reviews it deal by deal, applies a ManagerAdjustment with a comment, and marks it reviewed (Status: Submitted → Reviewed).

Submitted
  • FS-28399 LS 640 5 d
  • FS-32213 ZW 580 7 d
  • FS-91310 VJ 800 9 d
  • FS-42801 KD 660 11 d
  • FS-39087 ES 400 in 9 d
FS-28399
User
LS
Period
Q1
WeekEnding
12 Sep
Closed
640
Commit
190

Review waits for the sales manager.

Forecast →
Realignments Awaiting ApprovalRealignments
approval waits for the sales manager
Approval conditions

when every affected manager has decided, the realignment is approved (Status: Modelled → Approved).

Modelled
  • RLG-47211 LP 7 d
  • RLG-58484 LF 7 d
  • RLG-91327 XE 5 d
  • RLG-82479 YJ in 7 d
  • RLG-72670 ZD in 10 d
RLG-47211
EffectiveDate
10 Sep
ProposedBy
LP
CreatedDate
11 Sep
Status
Modelled

Approval waits for the sales manager.

Accounts →
My ApprovalsQuoteApprovals
YouPending
  • QA-60866 QTS-46176 610 today
  • QA-12651 QTS-36417 150 in 2 d
  • QA-50142 QTS-93996 310 1 d
  • QA-41537 QTS-45431 570 8 d
  • QA-63300 QTS-84224 340 9 d
QA-60866
Quote
QTS-46176
StepNumber
610
Reason
DiscountAboveAuthority
RequestedDate
17 Sep
Status
Pending
Quotes →
Leads to WorkLeads
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302
Pipeline →
Renewals Due in 120 DaysContracts
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days
Renewals →
Stale DealsOpportunities
Openoverdue
Opportunity NumberAccountOwnerStageAmount
OPP-42816ACC-35498BPPS-2777400
OPP-98871ACC-99423TKPS-439720
OPP-24625ACC-12828CMPS-2214640
OPP-22125ACC-66328RFPS-599530
OPP-42975ACC-45563PJPS-7949200
OPP-69824ACC-59598UPPS-9249770
Expiring QuotesQuotes
Sentnext 14 days
Quote NumberOpportunityAccountTotalSent Date
QTS-41521OPP-39941ACC-7364874010 Sep
QTS-11987OPP-48051ACC-3971410011 Sep
QTS-86979OPP-38871ACC-9960338010 Sep
QTS-34399OPP-39267ACC-2525058009 Sep
QTS-61914OPP-46860ACC-858195005 Sep
QTS-59650OPP-24991ACC-6090159006 Sep
Team PipelineOpportunities
pending close waits for the sales manager
Approval conditions

With Sales Manager negotiation approval recorded, they submit the deal for bookings validation (Status: Open → PendingClose).

Open
OwnerOpportunity NameAccountStageAmount
LVOpportunity 715ACC-66564PS-5338340
KYOpportunity 462ACC-18461PS-2598460
BNOpportunity 584ACC-49712PS-6274690
FPOpportunity 114ACC-46364PS-1897910
WXOpportunity 613ACC-35644PS-6289300
UZOpportunity 380ACC-74461PS-9757680
Forecast BoardOpportunities
OpenForecastCategoryPipelineBestCaseCommit
Opportunity NameAccountStageAmountProbability
Opportunity 582ACC-81728PS-352274080
Opportunity 818ACC-82787PS-919452010
Opportunity 690ACC-74366PS-929718010
Opportunity 761ACC-15193PS-909038025
Opportunity 332ACC-40978PS-976562080
Opportunity 695ACC-88864PS-403238090
My ForecastForecastSubmissions
You
Forecast NumberPeriodWeek EndingClosedCommit
FS-15160Q122 Sep60230
FS-69293Q218 Sep290350
FS-99658Q312 Sep610430
FS-21134Q429 Sep320900
FS-53762Q111 Sep430660
FS-96206Q222 Sep510640
Forecast →
Strategic and Key AccountsAccounts
TierStrategicKeyActive
Account NumberAccount NameIndustryTierType
ACC-70636Account 788SoftwareStrategicProspect
ACC-33912Account 463ManufacturingKeyCustomer
ACC-64097Account 802DistributionStrategicPartner
ACC-27605Account 688ServicesKeyFormer
ACC-42602Account 181HealthcareStrategicProspect
ACC-38511Account 705FinanceKeyCustomer
Accounts →
My Active ContactsContacts
YouActive
First NameLast NameAccountJob TitleDepartment
First 636Last 891ACC-41042Active cnt-643Executive
First 174Last 323ACC-63075Active cnt-165Finance
First 546Last 541ACC-36547Active cnt-741Operations
First 232Last 868ACC-71958Active cnt-403IT
First 859Last 501ACC-78091Active cnt-878Procurement
First 383Last 626ACC-40029Active cnt-617Sales
Contacts →

A complete view of every deal

Pipeline by Stagelist

Open amount and deal count at each stage, weighted and unweighted, by owner and territory in the reporting currency, with the movement since last week and the deals whose close date slipped between the two weekly snapshots.

opens Team Pipeline →
opens
Team PipelineOpportunities
OwnerOpportunity NameAccountStageAmount
LVOpportunity 715ACC-66564PS-5338340
KYOpportunity 462ACC-18461PS-2598460
BNOpportunity 584ACC-49712PS-6274690
FPOpportunity 114ACC-46364PS-1897910
opens
OPP-52765Opportunities
  1. Open
  2. PendingClose
  3. Won
  4. Lost
  5. Abandoned
OpportunityName
Opportunity 715
Account
ACC-66564
Owner
LV
Stage
PS-5338
Probability
80
ForecastCategory
Pipeline
AnnualValue
320

owner Sales Manager

open · LV

Go from the big picture to the details behind it. Open any record to see its status, owner and history.

Illustrative records. Connections and approval states follow the authored specification.

What’s inside.

Give your team a clear view of customer relationships and the next step in every deal, from first contact through renewal.

Accounts

The company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.

Strategic and Key AccountsStrategic
Account NumberAccount NameIndustryTier
Manufacturing

Contacts

The people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.

My Active ContactsActive
First NameLast NameAccountJob Title

Pipeline

Leads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.

Leads to WorkNew
Lead NumberCompany NameContact NameJob Title

Quotes

Priced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.

Quotes Awaiting ApprovalSubmitted
Quote NumberOpportunityAccountTotal

Activities

Every call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.

My Activities TodayPlanned
Activity NumberTypeSubjectAccount
Meeting

Renewals

The contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.

Renewals Due in 120 DaysActive
Contract NumberAccountAnnual ValueEnd Date

Forecast

Forecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

My Forecast
Forecast NumberPeriodWeek EndingClosed
Q2

Keep deals moving

Decision checkpoints where approval stays with your team.

Qualify

Focus on opportunities worth pursuing. Your account executive reviews each qualified lead before it enters the pipeline.

Lead to deal
Qualified Leads Awaiting AcceptanceQualified
Lead NumberCompany NameContact NameNeed

Negotiate

Protect your margins as negotiations progress. Your sales manager approves the final terms after the required quote reviews.

Lead to deal
My Open OpportunitiesOpen
Opportunity NumberOpportunity NameAccountStage

Bookings check

Close with confidence. Deal Desk checks the accepted quote and supporting documents before approving the booking.

Lead to deal
Closed Won Awaiting ValidationPendingClose
Opportunity NumberOpportunity NameAccountOwner

Stay in control

Human approval and system automation have different jobs.

Approval required

Qualify

Focus on opportunities worth pursuing. Your account executive reviews each qualified lead before it enters the pipeline.

Approval required

Negotiate

Protect your margins as negotiations progress. Your sales manager approves the final terms after the required quote reviews.

Approval required

Bookings check

Close with confidence. Deal Desk checks the accepted quote and supporting documents before approving the booking.

System control

Quote approvals

Automated check

Reps watch My Open Opportunities, My Activities Today and Expiring Quotes. Managers watch Team Pipeline, Stale Deals, Forecasts Pending Review, Realignments Awaiting Approval and Win and Loss Analysis. Deal desk watches Quotes Awaiting Approval and Closed Won Awaiting Validation. Customer success watches the Renewal Book. Executives read Forecast vs Quota and Territory Coverage.

Automated check

Automation runs territory assignment on new leads and accounts, routes quote approvals by reason and threshold up the manager line, creates renewal opportunities from contract dates, rolls up LastActivityDate on accounts, contacts and opportunities, alerts owners and creates a task when NextStepDate passes, creates a task when RenewalRisk is set to High, marks sent quotes Expired when ValidUntil passes, applies approved realignments on their effective date, and flags confirmed delivery failures as Bounced. A confirmed departure can set Contacts to LeftCompany after the responsible user reviews the evidence; an out-of-office reply alone never does.

From first conversation to signed deal

Win more deals. Build lasting customer relationships.

Illustrative previews from the system specification.

Lead Qualify approval Proposal Negotiate approval Bookingscheck approval Handover
Shapes describe the work. Approval steps are human tasks.
  1. 01

    Lead

    Bring new prospects to the right rep, with the context to start a useful conversation.

    Lead to deal
    Leads to WorkNew
    Lead NumberCompany NameContact NameJob Title
  2. 02

    Qualify

    Focus on the right opportunities with Account Executive review of each qualified lead.

    Focus on opportunities worth pursuing. Your account executive reviews each qualified lead before it enters the pipeline.

    Lead to deal
    Qualified Leads Awaiting AcceptanceQualified
    Lead NumberCompany NameContact NameNeed
  3. 03

    Proposal

    Build a proposal around the buying team's needs, with pricing and discount approvals.

    Quote approval
    Quotes Awaiting ApprovalSubmitted
    Quote NumberOpportunityAccountTotal
  4. 04

    Negotiate

    Agree on terms your team can stand behind, with Sales Manager approval before closing.

    Protect your margins as negotiations progress. Your sales manager approves the final terms after the required quote reviews.

    Lead to deal
    My Open OpportunitiesOpen
    Opportunity NumberOpportunity NameAccountStage
  5. 05

    Bookings check

    Confirm the accepted quote and signed paperwork with Deal Desk before counting the win.

    Close with confidence. Deal Desk checks the accepted quote and supporting documents before approving the booking.

    Lead to deal
    Closed Won Awaiting ValidationPendingClose
    Opportunity NumberOpportunity NameAccountOwner
  6. 06

    Handover

    Give customer success the agreed terms and promises so the relationship carries forward.

    Lead to deal

Bring your revenue team together

My Active ContactsActive
First NameLast NameAccountJob Title

Sales Development Rep

Works inbound and outbound leads to qualification and hands them to an account executive.

Expiring QuotesSent
Quote NumberOpportunityAccountTotal

Account Executive

Owns the accounts, contacts, opportunities and quotes in their territory and submits the weekly forecast.

Realignments Awaiting ApprovalModelled
Realignment NumberEffective DateProposed ByCreated Date

Sales Manager

Runs a team of reps: approves negotiation and discounts within manager authority, approves the team's realignment moves, reviews forecasts and sets quotas.

My ApprovalsPending
QuoteStep NumberReasonRequested Date
Discount Above Entry Maximum

Deal Desk

Guards price, terms and bookings: approves quotes below floor price or outside standard terms, validates closed-won deals against the accepted quote, and maintains the price books and thresholds.

My Forecast
Forecast NumberPeriodWeek EndingClosed
Q2

Customer Success Manager

Owns customers after the win: contracts, renewal risk, renewal and expansion deals.

Realignments Awaiting ApprovalModelled
Realignment NumberEffective DateProposed ByCreated Date

Sales Operations

Owns territories, stages, quotas, sources, campaigns, rates and data hygiene, without a book of business.

Team PipelineOpen
OwnerOpportunity NameAccountStage

Executive

Reads the forecast, the pipeline and the renewal book without editing any of it.

Forecast with confidence

Start with the question. Follow it to the records behind the answer.

List report

Pipeline by Stage

Open amount and deal count at each stage, weighted and unweighted, by owner and territory in the reporting currency, with the movement since last week and the deals whose close date slipped between the two weekly snapshots.

View Team Pipeline
Source view · Illustrative records
Team PipelineOpen
OwnerOpportunity NameAccountStage
List report

Pipeline Created

New opportunities and amount added per week by owner, source, campaign, partner and type.

View Team Pipeline
Source view · Illustrative records
Team PipelineOpen
OwnerOpportunity NameAccountStage
Drill-down

Forecast vs Quota

Closed, commit and best case against quota per rep, with open pipeline as coverage of the quota remaining, rolled up through manager to region at the period rate, with the manager adjustment shown separately.

Sales Development Rep

View My Forecast
Source view · Illustrative records
My Forecast
Forecast NumberPeriodWeek EndingClosed
Q2
List report

Win and Loss Analysis

Deals won and lost in a period by loss reason, competitor, source, campaign, deal size band and industry, including lost renewals by churn reason.

Sales Development Rep

View Leads to Work
Source view · Illustrative records
Leads to WorkNew
Lead NumberCompany NameContact NameJob Title
List report

Sales Velocity

Days spent in each stage and total cycle length by deal size band and type, from stage history.

View Leads to Work
Source view · Illustrative records
Leads to WorkNew
Lead NumberCompany NameContact NameJob Title
List report

Activity Summary

Calls, meetings, emails and demos per rep per week, and the accounts and open deals with no touch in the last thirty days.

View My Active Contacts
Source view · Illustrative records
My Active ContactsActive
First NameLast NameAccountJob Title
List report

Renewal Book

Contracts by notice deadline month with owner, annual value, renewal risk and the status of the renewal opportunity, and the value not renewed with its churn reason.

Sales Development Rep

View Renewals Due in 120 Days
Source view · Illustrative records
Renewals Due in 120 DaysActive
Contract NumberAccountAnnual ValueEnd Date
List report

Discount Analysis

Blended discount by rep, product family and deal size, with the approvals requested, how each was decided and the quotes that expired unanswered.

View Quotes Awaiting Approval
Source view · Illustrative records
Quotes Awaiting ApprovalSubmitted
Quote NumberOpportunityAccountTotal
Drill-down

Territory Coverage

Accounts, contacts, open pipeline and closed revenue by territory and sub-territory, with unowned accounts flagged, and the before and after of a modelled realignment.

Sales Development Rep

View Strategic and Key Accounts
Source view · Illustrative records
Strategic and Key AccountsStrategic
Account NumberAccount NameIndustryTier
Manufacturing
List report

Lead Conversion Funnel

Leads by source, channel and campaign through working, qualified, accepted and converted, with time to first touch and time to convert.

View Qualified Leads Awaiting Acceptance
Source view · Illustrative records
Qualified Leads Awaiting AcceptanceQualified
Lead NumberCompany NameContact NameNeed
All reports and dashboards

AI for your sales team

Let your AI agent help with everyday work. Set its permissions during setup and keep approvals with your team.

B2B CRMShared data, controlled access Mail and calendarMailbox syncContacts ↕ Calendar syncin and out MarketingMarketing automationCampaigns ↩ · Leads ↩ Web forms and eventsTerritoryRules ↕ · Leads ↕ Data enrichmentTerritoryRules ↕ Pricing, contracts andmoneyCPQProducts ↕ · QuoteLines ↕ E-signatureContracts ↕ Billing and ERPContracts ↕ Orders and sales historyAccounts ↕ Exchange ratesExchangeRates ↓ CommissionsOpportunities ↩ Customers after thesaleSupportin and out Product usageContracts ↕ CommunicationsTelephonyin and out Chatback Your agent
  • Mail and calendar
    • Mailbox syncContacts · in and out
    • Calendar syncin and out
  • Marketing
    • Marketing automationCampaigns, Leads · back
    • Web forms and eventsTerritoryRules, Leads · in and out
    • Data enrichmentTerritoryRules · in and out
  • Pricing, contracts and money
    • CPQProducts, QuoteLines · in and out
    • E-signatureContracts · in and out
    • Billing and ERPContracts · in and out
    • Orders and sales historyAccounts · in and out
    • Exchange ratesExchangeRates · in
    • CommissionsOpportunities · back
  • Customers after the sale
    • Supportin and out
    • Product usageContracts · in and out
  • Communications
    • Telephonyin and out
    • Chatback
  • Agents
    • Your agentWorks within the permissions you assign
Explore integrations →

Your agent works within the permissions you assign.

List the work that needs attention. Keep the approval with the assigned reviewer.

Download agent Agent setup guide
Illustrative exampleAfter configuration
$ curl -fsSL https://www.erp.ai/skill.md

› open B2B CRM and list records waiting on qualify
Lead to deal · records listed with owner and age

› approve the first one at qualify, as its approver
Approval requiredWaiting for the assigned reviewer
FAQ

Your questions, answered.

How the system works, what you can configure and how to get started.

How do I get started?+

Select Start now to create your account. Explore the system specification, or use Proto to configure it for your business.

Can we use our own sales stages?+

Yes. Stages are configuration with a probability, a forecast category and exit criteria each, and the set carries a closed-won and a closed-lost stage. Change them as your process changes; deals keep their history through the change because each deal points at a stage record, so a rename or a reorder never rewrites a deal.

How does it handle several people on one deal?+

Every contact involved is listed on the deal with a buying role (economic buyer, champion, technical evaluator, procurement, legal and so on) and a stance. Exit criteria can require particular roles before a deal moves on.

Who approves a discount?+

The rules compare each quote against the rep's discount authority, the product's maximum discount and floor price, the standard terms and the deal size thresholds. A discount beyond the rep's authority goes up the reporting line to the first person whose authority covers it; floors and terms go to the deal desk. The decision is on the record, and nobody approves their own quote.

What stops a deal being marked won too early?+

The rep marks it pending close with the accepted quote, and the deal desk checks the quote, the amounts and the signed paperwork before it counts. The forecast, the bookings and the commission feed all read the same validated wins.

Does it do renewals?+

Yes. A won deal becomes a contract with an end date, a notice deadline and a renewal lead time. The renewal opportunity opens on that countdown, is worked through the same pipeline and approvals, and the renewal book shows at-risk value by quarter and what was not renewed by reason.

How does forecasting work?+

Every open deal has a forecast category. Reps submit weekly; managers review deal by deal, adjust on the record with a comment, and lock the period. Every weekly submission is kept with a line per deal, so the forecast can be rebuilt for any week and checked against what closed. Each quota says whether it is set on annual or total value, and the forecast follows it; deals in other currencies convert at a rate fixed for the period.

Does it read our email and calendar?+

Mail and calendar are integration work to configure and verify. The scope includes matching known contacts, preventing duplicate activities and excluding private threads. Delivery failures can flag an address for review; an out-of-office reply alone must not mark someone as having left the company.

Can we keep our marketing and billing systems?+

Yes. Campaigns, leads and consent come from marketing automation with their source; won deals go to billing as contracts with dates and lines, and outcomes go back to the campaign. See the integrations page.

What about territories when the team changes?+

Sales operations drafts a realignment with new rules and an effective date, models it against the live accounts, and the managers approve the moves for their teams with exceptions. On the date it is applied in bulk, every moved account keeps its previous owner, and open deals do not change hands without a handover the manager confirms.

Can our agent use it?+

Yes. Same records, same permissions, its own identity. Human gates stay human: an agent can draft a quote or prepare a forecast, and a person approves or reviews it. See the agent page.

What does it cost?+

Nothing per user. Credits pay for machine work and never expire. See pricing.

Implementation

How a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.

Read the implementation plan
  1. 01

    Map the sales process

    The stage set with probabilities, forecast categories and exit criteria; the territory structure and its rules; discount authority per role and floor prices per product. Approval thresholds by reason and level, and the forecast basis, annual or total value, per quota type. Then the forecast day, the fiscal calendar, the period rates and the renewal lead time per contract length. This is a workshop with the sales leader, the managers, the deal desk and operations, and it becomes configuration.

    Sales Manager
  2. 02

    Configure and load master data

    Roles and users with managers and territories, stages, sources, campaigns, competitors, products, price books, exchange rates and thresholds. Then accounts, sites, contacts and account teams from the old CRM, loaded in the migration order on the data model page and de-duplicated on the way in. Counts and the managers who know their books check the result.

    Sales Manager
  3. 03

    Migrate the pipeline

    Load open leads, opportunities with their contacts and products, quotes with evidence of their approval state, and current contracts with their source quote and notice deadline. Import stage and activity history where available. Import historical forecast lines only with their source submission headers, period and rate context; field-change logs alone are insufficient to recreate an approved weekly forecast.

    Team and ERP.ai
  4. 04

    Rehearse a real week

    Leads arriving and routing, a qualified lead accepted, a quote submitted that breaches a threshold and is approved. A win marked and validated by the deal desk, a forecast submitted and reviewed, a renewal deal opened from a contract date. Each role runs their own steps on their own data.

    Deal Desk
  5. 05

    Go live by team

    Start with a team whose data and workflow rehearsal passed. Enable mail, calendar and other integrations after their own checks pass. Freeze the migrated team's old records at its cutover while later teams continue in their assigned system; reconcile shared-account ownership and integration routing before the next cutover. Retire the old CRM after all teams and dependent integrations have moved.

    Team and ERP.ai
  6. 06

    Tune

    Stage exit criteria adjusted from the first reviews, thresholds corrected from the first approvals, territory rules fixed from the first unmatched leads, reports tuned to what the managers actually ask.

    Sales Manager

Pricing

The base account and ordinary manual work in ERP.AI's official interface are $0. Viewing, searching, creating, editing, approving, deleting and exporting records in that interface do not consume read or write credits. There is no per-user fee.

Machine work: external API-key requests, imports, workflows, agents and scheduled jobs. Successful external API-key reads and writes use the operation rates below. Starting a managed execution from the interface still starts that metered service.

Pricing and account rules
Credit rate card
Machine workIncluded per $1 of credit
List/filter or get record calls20,000
Search or aggregate calls4,000
CSV or PDF exports100
Record writes4,000
Imported or synced records200,000
File upload in MB2,000
Workflow runs2,000
Code-node compute beyond included in CPU-sec12,000
Agent executions2,000
Scheduled jobs or webhook activations20,000

Read and write rates apply to successful external API-key requests. Ordinary manual work in the ERP.AI interface is $0.

prepaid creditsSmallest pack $5, purchased credits never expire.

Go deeper

Explore the complete system.

Follow the operating model from the process to the people, records and decisions behind it.

Industries

SaaS and subscription software Recurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goods Long cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business services Relationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distribution Many accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

Reference

Roles and permissions Who does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboards The numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data model The tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.Integrations What a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.Implementation How a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and API How an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

Start

Pricing No per-user fees. Pay for automation as you use it, with implementation priced separately.Questions The questions a sales leader asks before choosing a CRM, answered straight.Get started Plan B2B CRM for your sales team: agree the process, configure the application and rehearse before launch.
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