Social Media Management organizes post preparation, review and the recorded outcome for each social account. Content Creator prepares copy, media and links using the reusable library and saved hashtag groups.
Approval conditions
| Post number | Title | Body | Author | Hashtag group | Scheduled for | |
|---|---|---|---|---|---|---|
| PST-55108 | Autumn collection first look | The autumn collection arrives Friday. | Sofia Lind | Local market tags | 17 Oct | |
| PST-74790 | Behind the studio workbench | A closer look at how our pieces are made. | Felix Chen | Holiday gifting tags | 04 Nov | |
| PST-57148 | How to care for linen | Wash linen gently and air dry flat. | Sofia Lind | Behind the scenes tags | 30 Oct | |
| PST-35128 | Weekend market invitation | Visit our booth this Saturday morning. | Amir Saleh | Care tips tags | 20 Oct | |
| PST-45138 | Meet the design team | Meet the hands behind this season's work. | Noura Haddad | Behind the scenes tags | 28 Oct |
Assigned Approver decides each Brand, Legal and Executive step; Marketing Manager checks the chain.
Every feature works on the same records. Pick one to see the screen your team works in.
Prepare recognizable post drafts with reusable copy, assets and hashtag groups.
Posts
| Post number | Title | Scheduled for | Approved at | Approved by | Status | |
|---|---|---|---|---|---|---|
| PST-46061 | Autumn collection first look | 14 Oct | 21 Oct | Marisol Vega | Approved | |
| PST-11452 | Behind the studio workbench | 12 Oct | 16 Oct | Felix Chen | Approved | |
| PST-25024 | How to care for linen | 20 Oct | 28 Oct | Lena Duarte | Approved | |
| PST-99431 | Weekend market invitation | 12 Oct | 16 Oct | Marisol Vega | Approved | |
| PST-17483 | Meet the design team | 16 Oct | 24 Oct | Lena Duarte | Approved |
Follow the required decisions and inspect the recorded outcome for every selected account.
Approval conditions
| Post | Approval step | Approval type | Approver | Status | Comments | |
|---|---|---|---|---|---|---|
| Behind the studio workbench | 820 | Brand | Felix Chen | Pending | Approved after copy edit | |
| Weekend market invitation | 640 | Legal | Felix Chen | Pending | Please update the product link | |
| Holiday shipping reminder | 540 | Executive | Felix Chen | Pending | Check image rights before publishing | |
| Autumn collection first look | 710 | Manager | Marisol Vega | Pending | Use the shorter caption | |
| Autumn collection first look | 120 | Other | Priya Mehta | Pending | Add a clearer care instruction |
Organize related posts around a campaign owner, date window and stated goal.
Posts
| Post number | Title | Author | Scheduled for | Approved at | Status | |
|---|---|---|---|---|---|---|
| PST-17601 | Autumn collection first look | Noura Haddad | 31 Oct | Draft | ||
| PST-83876 | Behind the studio workbench | Lena Duarte | 03 Nov | Submitted | ||
| PST-92827 | How to care for linen | Felix Chen | 24 Oct | 30 Oct | Approved | |
| PST-24210 | Weekend market invitation | Sofia Lind | 12 Oct | Scheduled | ||
| PST-74177 | Meet the design team | Amir Saleh | 14 Oct | Published |
Assign incoming conversations and retain responses separately from internal notes.
Inbox messages
| Message number | Social account | Subject | Author handle | Received at | First response at | |
|---|---|---|---|---|---|---|
| IM-70499 | Juniper Lane photo feed | Question about shipping dates | @mira_crafts | 20 Oct | 23 Oct | |
| IM-80641 | Juniper Lane photo feed | Request for size guidance | @tomaz_home | 17 Oct | 21 Oct | |
| IM-25457 | Juniper Lane community page | Comment on product care | @nia_trails | 22 Oct | 30 Oct | |
| IM-90670 | Juniper Lane community page | Wholesale inquiry | @leila_living | 22 Oct | 28 Oct | |
| IM-97493 | Morrow Skin short video | Question about market hours | @rafi_design | 13 Oct | 20 Oct |
Triage captured public discussion and inspect competitor posts with their observation context.
Competitor posts
| Competitor account | Channel post ID | Body | Post URL | Published at | Captured at | |
|---|---|---|---|---|---|---|
| Vale & Grove community page | post_20261012_1842 | The autumn collection arrives Friday. | https://social.example/northfield/p/221 | 20 Oct | 24 Oct | |
| Vale & Grove community page | post_20261012_1843 | A closer look at how our pieces are made. | https://social.example/mosslane/p/222 | 12 Oct | 16 Oct | |
| Moss Lane Studio short video | post_20261013_1844 | Wash linen gently and air dry flat. | https://social.example/valegrove/p/223 | 13 Oct | 17 Oct | |
| Vale & Grove community page | post_20261013_1845 | Visit our booth this Saturday morning. | https://social.example/bluebank/p/224 | 11 Oct | 19 Oct | |
| Vale & Grove community page | post_20261014_1846 | Meet the hands behind this season's work. | https://social.example/cedarhouse/p/225 | 14 Oct | 17 Oct |
Read post and account results with their date window and underlying engagement context.
Post analytics
| Post | Social account | Rollup date | Impressions | Reach | Engagements | |
|---|---|---|---|---|---|---|
| Behind the studio workbench | Juniper Lane photo feed | 17 Oct | 390 | 940 | 100 | |
| How to care for linen | Harbor Point short video | 19 Oct | 600 | 960 | 430 | |
| Autumn collection first look | Harbor Point short video | 15 Oct | 690 | 70 | 680 | |
| Autumn collection first look | Morrow Skin short video | 11 Oct | 470 | 390 | 930 | |
| Customer styling ideas | Harbor Point short video | 17 Oct | 590 | 320 | 900 |
Content preparation to community follow-up ships ready to use. One step needs a named approval before the work moves on: Approve post (Marketing Manager).
Draft copy and media with tags, hashtags and library assets.
Submit for review and check the existing approval chain.
Each approver decides their step with comments.
Check every account's result, not only the post's.
Track assigned messages and verify outbound responses.
Read daily metrics per post and account against the campaign goal.
Open any post to see its approvals, the roles that work on it, its process stages and its approvals on one page.
Body, Author, Hashtag group and Scheduled for.
Each line is linked to this post.
Marketing Manager, Content Creator and Community Manager, each with their own permissions.
Plan campaign and Prepare content, with the role that acts.
Approve post, with who decides.
The autumn collection arrives Friday. · Submitted
| Post | Approval step | Approval type |
|---|---|---|
| Behind the studio workbench | 820 | Brand |
| Weekend market invitation | 640 | Legal |
| Holiday shipping reminder | 540 | Executive |
Signed in as Marketing Manager
| Decision | Approver | |
|---|---|---|
| Approve postEach approver decides their step with comments. | Marketing Manager | |
| Approve Posts | Approver |
Everyone opens Social Media Management to the work that is theirs. Pick a role to see what it starts with.
Own campaigns, coordinate the post queue and inspect destination outcomes and performance.
This is the first screen this role sees.
Posts · Marketing Manager
| Post number | Title | Body | Author | Hashtag group | Scheduled for | |
|---|---|---|---|---|---|---|
| PST-55108 | Autumn collection first look | The autumn collection arrives Friday. | Sofia Lind | Local market tags | 17 Oct | |
| PST-74790 | Behind the studio workbench | A closer look at how our pieces are made. | Felix Chen | Holiday gifting tags | 04 Nov | |
| PST-57148 | How to care for linen | Wash linen gently and air dry flat. | Sofia Lind | Behind the scenes tags | 30 Oct | |
| PST-35128 | Weekend market invitation | Visit our booth this Saturday morning. | Amir Saleh | Care tips tags | 20 Oct | |
| PST-45138 | Meet the design team | Meet the hands behind this season's work. | Noura Haddad | Behind the scenes tags | 28 Oct |
Prepare post copy and reusable assets, select hashtag groups and submit content for review.
This is the first screen this role sees.
Posts · Content Creator
| Post number | Title | Body | Author | Hashtag group | Scheduled for | |
|---|---|---|---|---|---|---|
| PST-55108 | Autumn collection first look | The autumn collection arrives Friday. | Sofia Lind | Local market tags | 17 Oct | |
| PST-74790 | Behind the studio workbench | A closer look at how our pieces are made. | Felix Chen | Holiday gifting tags | 04 Nov | |
| PST-57148 | How to care for linen | Wash linen gently and air dry flat. | Sofia Lind | Behind the scenes tags | 30 Oct | |
| PST-35128 | Weekend market invitation | Visit our booth this Saturday morning. | Amir Saleh | Care tips tags | 20 Oct | |
| PST-45138 | Meet the design team | Meet the hands behind this season's work. | Noura Haddad | Behind the scenes tags | 28 Oct |
Work assigned conversations, triage mentions and retain replies and internal notes.
This is the first screen this role sees.
Inbox messages · Community Manager
Decide assigned approval steps and record the reason for the post decision.
This is the first screen this role sees.
Posts · Approver
| Post number | Title | Body | Author | Hashtag group | Scheduled for | |
|---|---|---|---|---|---|---|
| PST-55108 | Autumn collection first look | The autumn collection arrives Friday. | Sofia Lind | Local market tags | 17 Oct | |
| PST-74790 | Behind the studio workbench | A closer look at how our pieces are made. | Felix Chen | Holiday gifting tags | 04 Nov | |
| PST-57148 | How to care for linen | Wash linen gently and air dry flat. | Sofia Lind | Behind the scenes tags | 30 Oct | |
| PST-35128 | Weekend market invitation | Visit our booth this Saturday morning. | Amir Saleh | Care tips tags | 20 Oct | |
| PST-45138 | Meet the design team | Meet the hands behind this season's work. | Noura Haddad | Behind the scenes tags | 28 Oct |
Read authorized content, campaign and performance records without changing operating outcomes.
This is the first screen this role sees.
Post channel targets · Viewer
Maintain application users, protected channel connections and the competitor source directory.
Approvals, channel outcomes, response times, mentions, campaign results and post performance.
This quarter
How far records got this quarter
| Stage | Reached | Step | |
|---|---|---|---|
| Draft | 47 | ||
| Submitted | 10 | 21% | |
| Rejected | 4 | 40% | |
| Approved | 1 | 25% |
Sample counts per stage
Group posts by author and lifecycle state with their scheduled time and current failure context.
Show each post's ordered approval types, assigned approvers, decision states, comments and decision times.
Group target outcomes by post and social account, retaining destination identifiers, recorded publication times and failure reasons.
Compare campaign windows, stated goals, linked post counts and recorded engagement totals without treating a budget reference as actual spend.
Compare message receipt, assignment and first-response times with the recorded response allowance, keeping account and assignee visible.
Group captured mentions by channel, sentiment, assigned person and triage state for follow-up.
Inspect daily impressions, reach, engagements and other recorded metrics for each post and account within the selected dates.
Compare captured public posts using the observed likes, shares and comments while retaining publication and capture times.
See how Social Media Management fits your kind of team.
Coordinate launch content, required reviews and community follow-up under an accountable campaign owner.
Keep campaign ownership and post review context clear across an agency's editorial work.
Assign incoming conversations and keep account-specific response work understandable across shifts.
Each stage of content preparation to community follow-up names the role that acts and the status it records, so a change is never anonymous.
Each stage, the role that acts and the status it records
Prepare approvals, outcomes and inbox work with Proto.
Set up connections through ERP.AI and Proto workflows, with every change logged.
Every record lives in a table you can see, extend and export. Add fields or whole tables in Proto.
Browse all 24 tablesStart with one team and one process, then add the rest once the basics are running.
The system holds posts, approvals, channel outcomes, campaigns, inbox, mentions, engagement and analytics. Channel publishing, listening and engagement data come through connections. The team decides its approval chain and response times.
Agree account codes, the content library, tags, hashtag groups and routing rules.
Use a pilot campaign to test drafting, approval, recorded channel outcomes, inbox assignment and daily reporting.
Check that resubmission reuses an existing approval chain, failed destinations stay visible, unmatched messages remain New and repeated daily rollups update their existing records.
Compare planned posts and open conversations with the current tool, get sign-off from Marketing Manager and agree the rollback window before cut-over.
$0per user
The base account and everyday work in the ERP.AI app are free, for every user.
| Usage | Per $1 |
|---|---|
| Record reads (list, filter, get) | 20,000 |
| Search or aggregate queries | 4,000 |
| Record writes | 4,000 |
| Imported or synced records | 200,000 |
| Workflow runs | 2,000 |
| AI agent runs | 2,000 |
| Scheduled jobs or webhooks | 20,000 |
| File uploads (MB) | 2,000 |
| CSV or PDF exports | 100 |
Click Get started, then use Proto to configure Social Media Management for your business. Start with your main accounts, your approval chain and one campaign, and add inbox routing and competitor research once approvals run smoothly.
The review plan uses Brand, Legal and Executive approval steps. Each assigned Approver records a decision and comments. Marketing Manager checks the required decisions before accepting the post. During setup, rehearse submission and resubmission so an existing chain is reused.
Each account has its own outcome. A failed account keeps its reason and stays visible even when the post published elsewhere.
Routing rules hold account, channel, sentiment and keyword conditions with a priority and a Community Manager pool. During setup, test the first matching rule and keep unmatched New messages visible for manual assignment.
Inbox messages retain receipt, assignment and first-response times, plus a response allowance. Agree how to measure a breach and test it against an actual conversation before relying on the result.
Yes. Images, video, copy snippets and link templates are kept in the content library with tags and expiry dates.
Post Analytics holds dated results for each post and social account, including impressions, reach and engagements. Set up the daily rollup and verify repeated runs against the same post, account and date.
Competitor accounts and captured posts can hold source links, publication and capture times, and observed likes, shares and comments. Connect an authorized source before using the records for live monitoring.
Ordinary manual use has no per-user charge under the platform policy. Imports, integrations, agent execution and other machine work use prepaid credits; implementation is scoped separately. The pricing page lists current rates.
Start free, then use Proto to change fields, steps and approvals before your team goes live.