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ERP.AI Customer Feedback System

Customer Feedback System

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Modules

Survey designBuild CSAT, NPS and CES instruments with a clear scoring basis. Campaigns and deliveryReach eligible customers with approved surveys and controlled reminders. Response captureKeep completed answers valid, private and connected to the survey customers received.
Customer follow-upGive attributable low scores an owner, due date and reviewed outcome. Feedback analyticsRead CSAT, NPS and CES with the population and scoring rules behind each result. Themes and experimentsLearn from customer comments and test survey wording on a stable basis.

Customer Feedback System

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Processes

Survey to approved campaignPublish the instrument and approve the exact campaign before launch. Event to accepted responseDeliver an eligible invitation and accept one valid response.
Low score to reviewed follow-upAssign attributable customer outreach and independently review the result. Feedback to comparable insightCombine trustworthy metrics, customer themes and controlled experiments.

Customer Feedback System

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Industries

Subscription businessesConnect onboarding effort, relationship health and customer recovery. Customer support teamsUnderstand interaction satisfaction without losing team and customer boundaries.
Commerce and service businessesCollect checkout, service and custom feedback at a useful point in the customer journey.

Customer Feedback System

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Reference

Roles and permissionsGive each team the customer insight and decisions it owns. Reports and analyticsRead the metric, sample and population behind customer feedback. Data modelKeep survey instruments, invitations, responses and follow-up evidence aligned.
IntegrationsConnect customer identity, event triggers and delivery with explicit ownership. ImplementationConfigure the survey moments, people and controls your program needs. Agent referenceUse Proto to configure surveys, delivery controls and customer follow-up.

Customer Feedback System

Start now
Pricing Frequently asked questions Get started
Build with Proto
All systems
Modules
Survey designBuild CSAT, NPS and CES instruments with a clear scoring basis.Campaigns and deliveryReach eligible customers with approved surveys and controlled reminders.Response captureKeep completed answers valid, private and connected to the survey customers received.Customer follow-upGive attributable low scores an owner, due date and reviewed outcome.Feedback analyticsRead CSAT, NPS and CES with the population and scoring rules behind each result.Themes and experimentsLearn from customer comments and test survey wording on a stable basis.
Processes
Survey to approved campaignPublish the instrument and approve the exact campaign before launch.Event to accepted responseDeliver an eligible invitation and accept one valid response.Low score to reviewed follow-upAssign attributable customer outreach and independently review the result.Feedback to comparable insightCombine trustworthy metrics, customer themes and controlled experiments.
Industries
Subscription businessesConnect onboarding effort, relationship health and customer recovery.Customer support teamsUnderstand interaction satisfaction without losing team and customer boundaries.Commerce and service businessesCollect checkout, service and custom feedback at a useful point in the customer journey.
Reference
Roles and permissionsGive each team the customer insight and decisions it owns.Reports and analyticsRead the metric, sample and population behind customer feedback.Data modelKeep survey instruments, invitations, responses and follow-up evidence aligned.IntegrationsConnect customer identity, event triggers and delivery with explicit ownership.ImplementationConfigure the survey moments, people and controls your program needs.Agent referenceUse Proto to configure surveys, delivery controls and customer follow-up.
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Customer Feedback System Modules
Response capture3 of 6
  • Survey design1 of 6
  • Campaigns and delivery2 of 6
  • Response capture3 of 6
  • Customer follow-up4 of 6
  • Feedback analytics5 of 6
  • Themes and experiments6 of 6

Response capture

Keep completed answers valid, private and connected to the survey customers received.

Accepted FeedbackSurveyResponses
Survey designCampaigns and deliveryResponse captureCustomer follow-upFeedback analyticsThemes and experiments
Accepted
Response NumberCampaignInstrumentResponded AtChannelAnonymous
SR-66055SC-62758ST-557518 SepEmail✓
SR-20054SC-32819ST-150318 SepSMSno
SR-68256SC-99435ST-417506 SepInApp✓
SR-62076SC-42987ST-788906 SepPortal✓
SR-77335SC-70890ST-507719 SepEmail✓
SR-21589SC-54773ST-158212 SepSMS✓
Records in this module
  • SurveyResponses
  • ResponseAnswers
  • SubmissionReceipts
  • SurveyInvitations
  • SurveyTemplates
  • SurveyQuestions
  • SurveyChoices

Accept one complete response

The survey link opens the exact instrument assigned to the invitation. Submission checks the response window, token expiry, required visible questions, allowed choices and numeric ranges. A customer cannot submit a choice from another survey or a score outside the published scale. Accepted answers remain tied to the wording and scoring rules the customer actually saw.

The response header, individual answers and completed invitation state are accepted together. If a connection drops after acceptance, repeating the same submission returns the original result. A changed payload under that same request cannot overwrite the first response. Multiple-choice answers retain their individual selected options while scalar questions contribute a single valid answer.

Make anonymous collection meaningful

Anonymous mode removes customer, invitation, ticket, agent and flow references from the business response and comment records. Staff views, linked records, search and exports cannot use a hidden invitation join to recover identity. The delivery service keeps its restricted correlation only to validate the link, prevent duplicates and govern retention; ordinary staff, including Admin, cannot inspect that ledger.

Anonymous free text is masked before it becomes an analytical projection. Small slices are withheld below the campaign’s approved minimum group size, and identity-based breakdowns remain unavailable. An anonymous low score can inform a theme or a sufficiently large aggregate, but it does not create an identifiable customer follow-up. These rules apply to the API as well as the visible dashboard.

Keep quality decisions separate from edits

Accepted responses are evidence. Staff cannot change a score because it is inconvenient or replace the customer’s wording while preparing a report. A governed invalidation records the reason and retains the original history, then recomputes the affected metrics using the same instrument and population basis. Skipped or invalid answers do not become zero scores.

For attributable feedback, current account ownership and support-team membership determine who can see the relevant context. The same scope controls exports and notification links. Raw customer comments are not copied into broad email alerts. Before launch, test an expired link, a repeated submit, an answer from the wrong instrument and an anonymous export. The useful outcome is a clear response trail without making private correlation available to people who only need the customer insight.

Modules

  • My Survey DraftsDraft
    Template CodeNameVersionPublished At

    Survey design

    Build CSAT, NPS and CES instruments with a clear scoring basis.

  • Active CampaignsScheduled
    Campaign NumberCampaign NameStart DateEnd Date

    Campaigns and delivery

    Reach eligible customers with approved surveys and controlled reminders.

  • Accepted FeedbackAccepted
    Response NumberCampaignInstrumentResponded At

    Response capture

    Keep completed answers valid, private and connected to the survey customers received.

  • My Open Detractor FollowupsOpen
    Followup NumberCustomerDue DateTrigger Reason
    CSATBottom2 Box

    Customer follow-up

    Give attributable low scores an owner, due date and reviewed outcome.

  • Org NPS TrendPublished
    PeriodRespondent CountPromotersPassives

    Feedback analytics

    Read CSAT, NPS and CES with the population and scoring rules behind each result.

  • Theme Hotspots
    Masked TextSentimentPrimary ThemeSecondary Theme
    Neutral

    Themes and experiments

    Learn from customer comments and test survey wording on a stable basis.

Roles and permissions

Survey Author

Designs draft instruments and wording experiments for CX Manager review.

Permissions and records
  • Manage draft SurveyTemplates, SurveyQuestions, SurveyChoices and SurveyABTests
  • Submit campaign proposals and pilot requests for CX Manager approval
  • View aggregate experiment results and invitation counts
  • No launch approval, individual responses, raw recipient lists or Followups
  • SurveyTemplates
  • SurveyQuestions
  • SurveyChoices
My Survey DraftsSurveyTemplates
YouDraft
  • ST-25170 Template 462 670
  • ST-92034 Template 305 880
  • ST-36871 Template 605 600
  • ST-42512 Template 570 450
  • ST-13706 Template 325 480
ST-25170
TemplateCode
TC-946
Name
Template 462
Version
670
PublishedAt
Status
Draft
Account Manager

Works attributable feedback and outreach for the current customer book.

Permissions and records
  • View attributable SurveyResponses and masked Comments where Customer.AccountOwner is current user
  • View own scoped scorecards and Customers
  • Update own Followups through Open, InProgress and ManagerReview with outcome evidence
  • No final outcome approval, another owner book, anonymous identity or campaign launch
  • SurveyResponses
My Open Detractor FollowupsFollowups
YouStatusOpenInProgress
Open
FLL-70411CUS-152
FLL-45848CUS-135
FLL-42671CUS-169
InProgress
FLL-96298CUS-057
FLL-55652CUS-099
FLL-53278CUS-209
Support Manager

Uses attributable interaction feedback and scorecards for the current support team.

Permissions and records
  • View CSATScores and Trends for authorized Agent or AgentTeam scopes resolved through Employees.Manager
  • View attributable SurveyResponses and masked Comments where RelatedAgent.Manager is current user
  • No other team, anonymous identity, relationship NPS or account Followups
  • No campaign launch
  • SurveyResponses
My Team CSATCSATScores
PublishedScopeTypeAgentAgentTeam
PeriodScope KeyRespondent CountAverage RatingTop2 Box Pct
PRD-850SK-449592.3422.03
PRD-153SK-391443.3434.09
PRD-936SK-785903.0743.33
PRD-504SK-880722.5129.17
PRD-798SK-833402.6325
PRD-717SK-784683.1258.82

Related processes

My Survey DraftsDraft
Template CodeNameVersionPublished At

Survey to approved campaign

Publish the instrument and approve the exact campaign before launch.

4 stages · 1 approval

Campaign ReviewPendingApproval
Campaign NumberCampaign NameStart DateEnd Date

Event to accepted response

Deliver an eligible invitation and accept one valid response.

4 stages · 0 approvals

My Open Detractor FollowupsOpen
Followup NumberCustomerDue DateTrigger Reason
CSATBottom2 Box

Low score to reviewed follow-up

Assign attributable customer outreach and independently review the result.

4 stages · 1 approval

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