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ERP.AI CRM with Lead Scoring

CRM with Lead Scoring

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Modules

Lead captureBring incoming prospects into a consistent qualification queue. Scoring and AIExplain why a lead deserves attention before the team acts. Routing and alertsPut the next lead with someone who can act on it.
Outreach and preferencesCoordinate useful follow-up while respecting contact preferences. Qualification and handoffGive account executives the context to accept a qualified lead. Funnel analysisLearn which sources and signals lead to accepted opportunities.

CRM with Lead Scoring

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Processes

Capture and prioritize leadsCapture and prioritize leads. Approve a scoring policyApprove a scoring policy.
Route and qualify prospectsRoute and qualify prospects. Complete the CRM handoffComplete the CRM handoff.

CRM with Lead Scoring

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Industries

Inside sales teamsSales development and account executive teams sharing prospect qualification and follow-up. Demand generation teamsMarketing teams comparing acquisition sources and handing accepted prospects to sales.
Partner-led sales teamsSales teams receiving referred prospects while preserving source attribution and territory ownership.

CRM with Lead Scoring

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Reference

Roles and permissionsUnderstand roles and permissions for CRM with Lead Scoring. Reports and analyticsUnderstand reports and analytics for CRM with Lead Scoring. Data modelUnderstand data model for CRM with Lead Scoring.
IntegrationsUnderstand integrations for CRM with Lead Scoring. ImplementationUnderstand implementation for CRM with Lead Scoring. Agent and automationUnderstand agent and automation for CRM with Lead Scoring.

CRM with Lead Scoring

Start now
Pricing Frequently asked questions Get started
Build with Proto
All systems
Modules
Lead captureBring incoming prospects into a consistent qualification queue.Scoring and AIExplain why a lead deserves attention before the team acts.Routing and alertsPut the next lead with someone who can act on it.Outreach and preferencesCoordinate useful follow-up while respecting contact preferences.Qualification and handoffGive account executives the context to accept a qualified lead.Funnel analysisLearn which sources and signals lead to accepted opportunities.
Processes
Capture and prioritize leadsCapture and prioritize leads.Approve a scoring policyApprove a scoring policy.Route and qualify prospectsRoute and qualify prospects.Complete the CRM handoffComplete the CRM handoff.
Industries
Inside sales teamsSales development and account executive teams sharing prospect qualification and follow-up.Demand generation teamsMarketing teams comparing acquisition sources and handing accepted prospects to sales.Partner-led sales teamsSales teams receiving referred prospects while preserving source attribution and territory ownership.
Reference
Roles and permissionsUnderstand roles and permissions for CRM with Lead Scoring.Reports and analyticsUnderstand reports and analytics for CRM with Lead Scoring.Data modelUnderstand data model for CRM with Lead Scoring.IntegrationsUnderstand integrations for CRM with Lead Scoring.ImplementationUnderstand implementation for CRM with Lead Scoring.Agent and automationUnderstand agent and automation for CRM with Lead Scoring.
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CRM with Lead Scoring Industries
Partner-led sales teams3 of 3
  • Inside sales teams1 of 3
  • Demand generation teams2 of 3
  • Partner-led sales teams3 of 3

Partner-led sales teams

Sales teams receiving referred prospects while preserving source attribution and territory ownership.

Typical roles
  • Marketing Operations
  • Sales Development Rep
  • Sales Manager
Also built for
  • Inside sales teams
  • Demand generation teams
  • Partner-led sales teams

What changes for this team

configured at rollout

Sales teams receiving referred prospects while preserving source attribution and territory ownership. Lead scoring CRM software for explainable prioritization, engagement tracking, territory routing, qualification approvals and reliable sales handoffs. The workspace can be configured around the team’s own terminology and responsibilities while retaining the controls that make each handoff understandable.

Customer context

Keep the source and the business context attached to every prospect. Web forms, imported event lists and manual entries can converge on the same person; review the identity before creating another lead. A useful record explains where the conversation began and who owns the follow-up.

Daily coordination

Plan calls, tasks and meetings against the prospect’s actual context. Record the outcome after the conversation and set the next due date deliberately. Keep scheduled activity separate from completed engagement so the score does not count work that has not happened.

Shared responsibility

Use lists to organize permitted outreach, with contact policy checked when an action is taken. A list import must retain source evidence and existing restrictions. A later withdrawal takes effect even if the person remains in historical campaign or activity records.

A practical rollout

Start with the records the team currently uses and reconcile open work before introducing automation. Agree on who prepares each item, who reviews it and what proves that the next step has finished. Test the real handoff with representative customer context before extending it across the wider team.

Connected work

Configure each external connection for the specific purpose and data it needs. Keep sensitive customer details within the permitted scope. If a connected system has not confirmed an action, leave that outcome visible for the responsible person to reconcile. Historical decisions remain available when the team needs to explain a change.

Lead to qualified handoff for this team

  1. 01

    Capture

  2. 02

    Score

    Daily coordination

  3. 03

    Route

  4. 04

    Qualify

    Approval required

    Shared responsibility · A practical rollout

  5. 05

    Handoff

    Customer context · Connected work

Same records, same gates. The configuration changes how the process runs for this team.

Workspace previews

Routing Policy ReviewRoutingRules
Submitted
  • RR-13788 TRR-6215 700 in 3 d
  • RR-24040 TRR-5586 400 in 2 d
  • RR-32083 TRR-1955 340 in 6 d
  • RR-75279 TRR-5319 680 9 d
  • RR-44824 TRR-6054 590 3 d
RR-13788
RuleCode
RC-859
Name
Rule 735
Territory
TRR-6215
Priority
700
PreparedBy
WB
EffectiveFrom
20 Sep
Routing and alerts →
Model Policy ReviewScoringModels
Submitted
  • SM-95909 Model 308 in 5 d
  • SM-78803 Model 456 in 6 d
  • SM-75220 Model 321 today
  • SM-34767 Model 884 in 7 d
  • SM-81195 Model 910 in 11 d
SM-95909
Name
Model 308
Version
Rev A
ScoreUse
ExplanationOnly
PreparedBy
SS
EffectiveFrom
22 Sep
Scoring and AI →
Outreach ListsLists
YouActive = true
List CodeNamePurposeMember CountCreated At
LC-632List 766OutboundCadence3013 Sep
LC-713List 964EventInvite2516 Sep
LC-523List 902NurtureSync3314 Sep
LC-990List 514AdAudience415 Sep
LC-488List 448Suppression316 Sep
LC-955List 419Other2006 Sep
Outreach and preferences →

Typical roles

Roles and permissions
Marketing Operations

Prepares lead sources, scoring policy and lead-list hygiene.

Permissions
  • Manage LeadSources, Lists, ListMemberships
  • Prepare ScoringRules, ScoringModels
  • View workspace Leads, ScoringEvents, ScoringRuns, LeadConversions
Recent Score RunsScoringRuns
StatusCompletedFailed
Completed
SR-77907LDS-5702270 rule score
SR-74731LDS-5940585 rule score
SR-46161LDS-7236215 rule score
Failed
SR-36499LDS-5430120 rule score
SR-43046LDS-8155135 rule score
SR-31783LDS-6176370 rule score
Sales Development Rep

Works assigned prospects and submits qualified leads to the selected account executive.

Permissions
  • Manage own Leads, LeadActivities, LeadNotes
  • View own ScoringRuns, ScoringEvents, PriorityAlerts
  • Read published ScoringRules and LeadSources
Lead Activity ScheduleLeadActivities
StatusPlannedInProgress
07 Sep · 11:00 LDS-64613 LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned LDS-71192 LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress LDS-75759 LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned LDS-15121 LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress LDS-66233 LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned LDS-98920 LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress LA-97917LA-88084LA-54725LA-41439LA-84814 today · 17 Sep
  • LDS-64613: LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned
  • LDS-71192: LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress
  • LDS-75759: LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned
  • LDS-15121: LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress
  • LDS-66233: LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned
  • LDS-98920: LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress
Sales Manager

Owns team routing and independent duplicate resolution.

Permissions
  • Prepare RoutingRules for own Territories
  • Manage team Leads, LeadActivities, LeadNotes
  • Reassign team ownership through LeadAssignments
Duplicate ReviewDuplicateClusters
Submitted
  • DC-39484 BY 16 in 3 d
  • DC-52769 YX 31 12 d
  • DC-33775 RZ 9 9 d
  • DC-11589 JD 17 6 d
  • DC-41984 WX 31 in 2 d
DC-39484
ClusterCode
CC-266
MatchKey
EmailExact
LeadCount
16
PreparedBy
BY
DetectedAt
20 Sep
Status
Submitted

Approval waits for the sales manager.

Modules

  • Lead Activity SchedulePlanned
    Activity NumberSubjectLeadOwner

    Outreach and preferences

    Coordinate useful follow-up while respecting contact preferences.

  • My Lead QueueNew
    Lead NumberCompanySourceScore

    Lead capture

    Bring incoming prospects into a consistent qualification queue.

  • Recent Score RunsCompleted
    Run NumberLeadRule ScoreApplied Score

    Funnel analysis

    Learn which sources and signals lead to accepted opportunities.

  • Priority Follow-upOpen
    Alert NumberLeadAlert TypeDue Date
    Follow Up Due

    Routing and alerts

    Put the next lead with someone who can act on it.

  • Qualification InboxSubmitted
    Lead NumberCompanyOwnerAssigned AE

    Qualification and handoff

    Give account executives the context to accept a qualified lead.

  • Recent Score RunsCompleted
    Run NumberLeadRule ScoreApplied Score

    Scoring and AI

    Explain why a lead deserves attention before the team acts.

Relevant reports

Reports and analytics

Follow-up Aging

Open alerts and due activities by permitted owner and territory.

Priority Follow-upPriorityAlerts
YouOpen
Alert NumberLeadAlert TypeDue DateStatus
PA-87398LDS-84834ThresholdCrossed28 SepOpen
PA-50271LDS-76521FollowUpDue13 SepOpen
PA-10671LDS-61306ConversionFailure27 SepOpen
PA-40311LDS-10397ThresholdCrossed19 SepOpen
PA-99748LDS-54583FollowUpDue29 SepOpen
PA-86387LDS-77482ConversionFailure19 SepOpen

Contact Policy Audit

Channel and purpose decisions, withdrawals and blocked outreach outcomes.

Consent HistoryConsentEvents
Recorded
Consent NumberLeadChannelDecisionPurpose
CE-33444LDS-30761EmailPermittedPRP-204
CE-55602LDS-92360PhoneRestrictedPRP-797
CE-83494LDS-70114EmailWithdrawnPRP-504
CE-31757LDS-26725PhonePermittedPRP-322
CE-13238LDS-37680EmailRestrictedPRP-359
CE-35264LDS-85745PhoneWithdrawnPRP-889

Source Quality

Qualification outcomes by source and scoring-policy version, with unknown outcomes separate.

My Lead QueueLeads
YouStatusNewWorkingMQLRecycled
New
LDS-29175CMP-27035 score
LDS-12365CMP-26660 score
Working
LDS-29198CMP-14030 score
LDS-47104CMP-62675 score
MQL
LDS-36430CMP-49245 score
Recycled
LDS-71562CMP-20170 score

Common questions

All questions
How do I get started?

Click Start now to create your ERP.AI account, then download Proto. Use the CRM with Lead Scoring skill to configure your lead sources, scoring rules, territories and qualification process before importing your leads.

Related question
Can we choose which signals affect a lead score?

Yes. Define approved signals, weights, limits and expiry windows that reflect your qualification criteria. Each scoring result retains its rule version and contributing evidence so your team can explain why a lead moved up or down.

Related question
Does the system support AI lead scoring?

Optional AI scoring can suggest priorities from explicitly allowed inputs. Record the model version and explanation, and limit its contribution under the approved policy. The result helps the team decide where to focus; it does not automatically qualify a lead.

Related question
What happens when engagement becomes outdated?

Scores are recalculated when signals expire or are reversed. Repeated source events count once, and a calculation based on an outdated lead revision cannot replace a newer result. This keeps old or duplicated activity from inflating the score.

Related question
How are leads assigned to the sales team?

Apply approved territory and routing rules to active, eligible owners. A deterministic routing policy and recorded assignment history make ownership clear. Leads stay visibly unassigned when no eligible owner is available.

Related question
Can we review duplicates before merging them?

Yes. Proposed duplicate groups remain separate until an authorized independent review resolves them. A merge preserves source identifiers and contact restrictions, and must not widen access to private notes or customer information.

Related question
Does a high score automatically create an opportunity?

No. An SDR submits qualification evidence, and the assigned account executive independently accepts the handoff. The accepted lead then follows the configured CRM conversion process, with the destination’s acknowledgment recorded before conversion is marked complete.

Related question
Can this connect to our existing sales CRM?

Yes, through an explicitly configured connector and field mapping. Retain the destination account, contact and opportunity identifiers. Failed or uncertain handoffs remain visible and are reconciled using the original request, which helps avoid duplicate CRM records.

Related question
How are contact preferences respected?

Lead priority and permission to contact are separate. Record the allowed purposes and channels, and recheck them before outreach. A withdrawal blocks new outreach even if the lead remains on a list or has a high score.

Related question
How can we tell whether the scoring rules are useful?

Compare accepted qualification and confirmed conversion outcomes with the rule version that prioritized each lead. Keep missing outcomes distinct from rejected leads. Use those observations to propose and review a new rule version without rewriting historic explanations.

Related question

Other industries

  • Industry

    Inside sales teams

    Sales development and account executive teams sharing prospect qualification and follow-up.

  • Industry

    Demand generation teams

    Marketing teams comparing acquisition sources and handing accepted prospects to sales.

  • This page

    Partner-led sales teams

    Sales teams receiving referred prospects while preserving source attribution and territory ownership.

ERP•AI workspace

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