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ERP.AI CRM with Lead Scoring

CRM with Lead Scoring

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Modules

Lead captureBring incoming prospects into a consistent qualification queue. Scoring and AIExplain why a lead deserves attention before the team acts. Routing and alertsPut the next lead with someone who can act on it.
Outreach and preferencesCoordinate useful follow-up while respecting contact preferences. Qualification and handoffGive account executives the context to accept a qualified lead. Funnel analysisLearn which sources and signals lead to accepted opportunities.

CRM with Lead Scoring

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Processes

Capture and prioritize leadsCapture and prioritize leads. Approve a scoring policyApprove a scoring policy.
Route and qualify prospectsRoute and qualify prospects. Complete the CRM handoffComplete the CRM handoff.

CRM with Lead Scoring

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Industries

Inside sales teamsSales development and account executive teams sharing prospect qualification and follow-up. Demand generation teamsMarketing teams comparing acquisition sources and handing accepted prospects to sales.
Partner-led sales teamsSales teams receiving referred prospects while preserving source attribution and territory ownership.

CRM with Lead Scoring

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Reference

Roles and permissionsUnderstand roles and permissions for CRM with Lead Scoring. Reports and analyticsUnderstand reports and analytics for CRM with Lead Scoring. Data modelUnderstand data model for CRM with Lead Scoring.
IntegrationsUnderstand integrations for CRM with Lead Scoring. ImplementationUnderstand implementation for CRM with Lead Scoring. Agent and automationUnderstand agent and automation for CRM with Lead Scoring.

CRM with Lead Scoring

Start now
Pricing Frequently asked questions Get started
Build with Proto
All systems
Modules
Lead captureBring incoming prospects into a consistent qualification queue.Scoring and AIExplain why a lead deserves attention before the team acts.Routing and alertsPut the next lead with someone who can act on it.Outreach and preferencesCoordinate useful follow-up while respecting contact preferences.Qualification and handoffGive account executives the context to accept a qualified lead.Funnel analysisLearn which sources and signals lead to accepted opportunities.
Processes
Capture and prioritize leadsCapture and prioritize leads.Approve a scoring policyApprove a scoring policy.Route and qualify prospectsRoute and qualify prospects.Complete the CRM handoffComplete the CRM handoff.
Industries
Inside sales teamsSales development and account executive teams sharing prospect qualification and follow-up.Demand generation teamsMarketing teams comparing acquisition sources and handing accepted prospects to sales.Partner-led sales teamsSales teams receiving referred prospects while preserving source attribution and territory ownership.
Reference
Roles and permissionsUnderstand roles and permissions for CRM with Lead Scoring.Reports and analyticsUnderstand reports and analytics for CRM with Lead Scoring.Data modelUnderstand data model for CRM with Lead Scoring.IntegrationsUnderstand integrations for CRM with Lead Scoring.ImplementationUnderstand implementation for CRM with Lead Scoring.Agent and automationUnderstand agent and automation for CRM with Lead Scoring.
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CRM with Lead Scoring Processes
Approve a scoring policy2 of 4
  • Capture and prioritize leads1 of 4
  • Approve a scoring policy2 of 4
  • Route and qualify prospects3 of 4
  • Complete the CRM handoff4 of 4

Approve a scoring policy

Approve a scoring policy.

4 stages · 1 approval

Roles and responsibilities

Marketing Operations Admin Sales Manager System 1 Configure leadpolicy LeadSources 2 Approve scoringmodel ScoringRules 3 Calculate leadpriority ScoringRuns 4 Review funnelquality ScoringRuns
  1. Step 1Configure lead policy
    Consent HistoryRecorded
    Consent NumberLeadChannelDecision
    Phone
  2. Step 2Approve scoring model
    Scoring Policy ReviewSubmitted
    Rule CodeNameVersionCategory
    Demographic
  3. Step 3Calculate lead priority
    Recent Score RunsCompleted
    Run NumberLeadRule ScoreApplied Score
  4. Step 4Review funnel quality
    Recent Score RunsCompleted
    Run NumberLeadRule ScoreApplied Score
Red diamonds require approval.Rows show responsibility for each step.Admin: assign this role during implementation.

Process steps

Follow the process from start to finish. Select a step to see who acts and what changes.

01Configure lead policy02Approve scoring model03Calculate lead priority04Review funnel quality

Configure lead policy

Define acquisition sources, permitted contact purposes and qualification criteria. Record contact-policy evidence without treating an imported address as consent. Sales Manager defines territory coverage and eligible routing pools; inactive or absent staff cannot receive work.

Responsible
Marketing Operations
Records
LeadSourcesLeadSettingsConsentEvents
Effect
Retain the stated outcome and its source evidence
Consent HistoryConsentEvents
Recorded
Consent NumberLeadChannelDecisionPurpose
CE-33444LDS-30761EmailPermittedPRP-204
CE-55602LDS-92360PhoneRestrictedPRP-797
CE-83494LDS-70114EmailWithdrawnPRP-504
CE-31757LDS-26725PhonePermittedPRP-322
CE-13238LDS-37680EmailRestrictedPRP-359
CE-35264LDS-85745PhoneWithdrawnPRP-889
Outreach and preferences →
Approval required

Approve scoring model

Marketing Operations submits immutable rule and optional model versions with permitted features, point caps and expiry windows. Admin independently approves the prepared version before its effective time. Protected feature exclusions are enforced before any model request; model suggestions do not make qualification decisions.

Responsible
Admin
Records
ScoringRulesScoringRuleValuesScoringModels
Effect
Record an independent decision on the submitted revision
Scoring Policy ReviewScoringRules
Submitted
  • SR-15445 Rule 441 350 8 d
  • SR-56823 Rule 221 100 10 d
  • SR-13488 Rule 819 840 10 d
  • SR-86578 Rule 593 70 in 12 d
  • SR-59634 Rule 775 310 in 10 d
SR-15445
RuleCode
RC-526
Name
Rule 441
Version
350
Category
Firmographic
Points
670
PreparedBy
AR
Scoring and AI →

Calculate lead priority

Evaluate the approved policy against an exact lead revision. Count each source event once within its version and time window; expiry and reversals recompute the score. Commit a run only if its input revision is current. Optional model output is recorded with version and explanation, bounded by the approved contribution policy. Emit a threshold alert once per qualifying transition.

Responsible
Marketing Operations
Records
ScoringRunsScoringEventsPriorityAlerts
Effect
Retain the stated outcome and its source evidence
Recent Score RunsScoringRuns
StatusCompletedFailed
Completed
SR-77907LDS-5702270 rule score
SR-74731LDS-5940585 rule score
SR-46161LDS-7236215 rule score
Failed
SR-36499LDS-5430120 rule score
SR-43046LDS-8155135 rule score
SR-31783LDS-6176370 rule score
Scoring and AI →

Review funnel quality

Compare qualification and acknowledged conversion outcomes with the policy version that prioritized each lead. Distinguish missing outcomes from rejected leads. Marketing Operations proposes a new rule version rather than changing historic score explanations; validate it against representative records before approval.

Responsible
Sales Manager
Records
ScoringRunsLeadsLeadAssignmentsPriorityAlerts
Effect
Retain the stated outcome and its source evidence
Recent Score RunsScoringRuns
StatusCompletedFailed
Completed
SR-77907LDS-5702270 rule score
SR-74731LDS-5940585 rule score
SR-46161LDS-7236215 rule score
Failed
SR-36499LDS-5430120 rule score
SR-43046LDS-8155135 rule score
SR-31783LDS-6176370 rule score
Scoring and AI →
Approvals and controls

1 approval required in this process

  • Approve scoring model Admin signs · calculate lead priority waitsScoringRules, ScoringRuleValues, ScoringModels
  • Record ownershipKeep every reference and attachment in the authorized workspace and the acting person’s permitted scope. A copied link cannot grant access to another customer’s record.
  • Current decisionsReview the latest saved state before changing work. If someone changes protected facts after approval, send the revised record through its required review again.
  • Repeated actionsA retry returns the original result when the same action has already been accepted. Keep an uncertain external outcome visible until its original request is reconciled.
  • CorrectionsRetain the earlier decision and the reason for correcting it. A report or automation should not hide a reversal by deleting the original evidence.

Follow the outcome

The receiving team needs the current owner, the next action and a traceable result. Use the linked operating records when investigating a delay rather than treating a status label as the complete explanation. If a required person is unavailable, route the decision through an authorized replacement who remains independent of its preparer. Resolve missing evidence before closing the handoff. A locally completed action may still require a confirmed response from its configured destination.

Lead capture. A repeated web-form event resolves to the same lead. Reject foreign-workspace references and imports without a stated source.

Explainable lead scoring. A scored lead displays the rules and evidence contributing to its rank. Repeated, expired or reversed evidence cannot inflate the score.

AI-assisted prioritization. A model suggestion is traceable to its version and scoring run. Reject disallowed features, unapproved models and automatic SQL decisions.

Records and postings

StageRecordsEffect
1 Configure lead policy LeadSourcesLeadSettingsConsentEvents Retain the stated outcome and its source evidence
2 Approve scoring model ScoringRulesScoringRuleValuesScoringModels Record an independent decision on the submitted revision
3 Calculate lead priority ScoringRunsScoringEventsPriorityAlerts Retain the stated outcome and its source evidence
4 Review funnel quality ScoringRunsLeadsLeadAssignmentsPriorityAlerts Retain the stated outcome and its source evidence
Data model →

Process reports

All reports

Lead Funnel

Lead intake through independent qualification and acknowledged CRM conversion by source.

Lead BoardLeads
StatusNewWorkingMQLSQL
New
LDS-69980CMP-26640 score
LDS-69113CMP-35760 score
Working
LDS-43581CMP-43690 score
LDS-44253CMP-32425 score
MQL
LDS-64795CMP-51165 score
SQL
LDS-17232CMP-35925 score

Scoring Explanations

Applied score, contributing rules, model version and excluded or expired evidence for each run.

Recent Score RunsScoringRuns
StatusCompletedFailed
Completed
SR-77907LDS-5702270 rule score
SR-74731LDS-5940585 rule score
SR-46161LDS-7236215 rule score
Failed
SR-36499LDS-5430120 rule score
SR-43046LDS-8155135 rule score
SR-31783LDS-6176370 rule score

Source Quality

Qualification outcomes by source and scoring-policy version, with unknown outcomes separate.

My Lead QueueLeads
YouStatusNewWorkingMQLRecycled
New
LDS-29175CMP-27035 score
LDS-12365CMP-26660 score
Working
LDS-29198CMP-14030 score
LDS-47104CMP-62675 score
MQL
LDS-36430CMP-49245 score
Recycled
LDS-71562CMP-20170 score

Assignment Coverage

Eligible owner coverage, unmatched leads and dated reassignment reasons.

Assignment HistoryLeadAssignments
Recorded
Record NumberLeadAssigned ToAssigned FromReason
LA-79194LDS-64199KTLLInitialRouting
LA-34811LDS-23936HUTAMQLHandoff
LA-72733LDS-92462EVNMManualReassign
LA-67636LDS-45285ENGFStaleRecycle
LA-83471LDS-17351UGYWOutOfOffice
LA-60711LDS-42408VKTHTerritoryRealignment

Follow-up Aging

Open alerts and due activities by permitted owner and territory.

Priority Follow-upPriorityAlerts
YouOpen
Alert NumberLeadAlert TypeDue DateStatus
PA-87398LDS-84834ThresholdCrossed28 SepOpen
PA-50271LDS-76521FollowUpDue13 SepOpen
PA-10671LDS-61306ConversionFailure27 SepOpen
PA-40311LDS-10397ThresholdCrossed19 SepOpen
PA-99748LDS-54583FollowUpDue29 SepOpen
PA-86387LDS-77482ConversionFailure19 SepOpen

Contact Policy Audit

Channel and purpose decisions, withdrawals and blocked outreach outcomes.

Consent HistoryConsentEvents
Recorded
Consent NumberLeadChannelDecisionPurpose
CE-33444LDS-30761EmailPermittedPRP-204
CE-55602LDS-92360PhoneRestrictedPRP-797
CE-83494LDS-70114EmailWithdrawnPRP-504
CE-31757LDS-26725PhonePermittedPRP-322
CE-13238LDS-37680EmailRestrictedPRP-359
CE-35264LDS-85745PhoneWithdrawnPRP-889

Conversion Reconciliation

Pending, unknown and failed CRM handoffs with original request references.

CRM HandoffLeadConversions
StatusDraftPendingUnknownFailed
Draft
LC-71941Draft lc-157
LC-47871Draft lc-627
Pending
LC-95027Pending lc-692
LC-33211Pending lc-740
Unknown
LC-76635Unknown lc-472
Failed
LC-33498Failed lc-796
Run by an agent

Agent support

An agent acts within the current user or service scope. It cannot provide its own independent human approval, restore a withdrawn contact purpose or turn an unknown external response into a confirmed result.

Start now Download agent
# Example after configuration $ curl -fsSL https://www.erp.ai/skill.md | paste into your agent › approve a scoring policy · configure lead policy on LeadSources, LeadSettings, ConsentEvents ✓ Define acquisition sources, permitted contact purposes and qualification criteria. › approve a scoring policy · approve scoring model on ScoringRules, ScoringRuleValues, ScoringModels ⏸ approval · waiting for the admin # 2 more stages after approval: calculate lead priority, review funnel quality

Other processes

3 more
Consent HistoryRecorded
Consent NumberLeadChannelDecision
Phone

Capture and prioritize leads

Capture and prioritize leads.

3 stages · 0 approvals

Qualification InboxSubmitted
Lead NumberCompanyOwnerAssigned AE

Route and qualify prospects

Route and qualify prospects.

3 stages · 1 approval

Qualification InboxSubmitted
Lead NumberCompanyOwnerAssigned AE

Complete the CRM handoff

Complete the CRM handoff.

3 stages · 1 approval

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Previous · process 1 of 4Capture and prioritize leadsNext · process 3 of 4Route and qualify prospects

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Approve a scoring policy.
Ask: “Review “Approve scoring model”.”
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