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ERP.AI CRM with Lead Scoring

CRM with Lead Scoring

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Modules

Lead captureBring incoming prospects into a consistent qualification queue. Scoring and AIExplain why a lead deserves attention before the team acts. Routing and alertsPut the next lead with someone who can act on it.
Outreach and preferencesCoordinate useful follow-up while respecting contact preferences. Qualification and handoffGive account executives the context to accept a qualified lead. Funnel analysisLearn which sources and signals lead to accepted opportunities.

CRM with Lead Scoring

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Processes

Capture and prioritize leadsCapture and prioritize leads. Approve a scoring policyApprove a scoring policy.
Route and qualify prospectsRoute and qualify prospects. Complete the CRM handoffComplete the CRM handoff.

CRM with Lead Scoring

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Industries

Inside sales teamsSales development and account executive teams sharing prospect qualification and follow-up. Demand generation teamsMarketing teams comparing acquisition sources and handing accepted prospects to sales.
Partner-led sales teamsSales teams receiving referred prospects while preserving source attribution and territory ownership.

CRM with Lead Scoring

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Reference

Roles and permissionsUnderstand roles and permissions for CRM with Lead Scoring. Reports and analyticsUnderstand reports and analytics for CRM with Lead Scoring. Data modelUnderstand data model for CRM with Lead Scoring.
IntegrationsUnderstand integrations for CRM with Lead Scoring. ImplementationUnderstand implementation for CRM with Lead Scoring. Agent and automationUnderstand agent and automation for CRM with Lead Scoring.

CRM with Lead Scoring

Start now
Pricing Frequently asked questions Get started
Build with Proto
All systems
Modules
Lead captureBring incoming prospects into a consistent qualification queue.Scoring and AIExplain why a lead deserves attention before the team acts.Routing and alertsPut the next lead with someone who can act on it.Outreach and preferencesCoordinate useful follow-up while respecting contact preferences.Qualification and handoffGive account executives the context to accept a qualified lead.Funnel analysisLearn which sources and signals lead to accepted opportunities.
Processes
Capture and prioritize leadsCapture and prioritize leads.Approve a scoring policyApprove a scoring policy.Route and qualify prospectsRoute and qualify prospects.Complete the CRM handoffComplete the CRM handoff.
Industries
Inside sales teamsSales development and account executive teams sharing prospect qualification and follow-up.Demand generation teamsMarketing teams comparing acquisition sources and handing accepted prospects to sales.Partner-led sales teamsSales teams receiving referred prospects while preserving source attribution and territory ownership.
Reference
Roles and permissionsUnderstand roles and permissions for CRM with Lead Scoring.Reports and analyticsUnderstand reports and analytics for CRM with Lead Scoring.Data modelUnderstand data model for CRM with Lead Scoring.IntegrationsUnderstand integrations for CRM with Lead Scoring.ImplementationUnderstand implementation for CRM with Lead Scoring.Agent and automationUnderstand agent and automation for CRM with Lead Scoring.
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CRM with Lead Scoring References
Roles and permissions1 of 6
  • Roles and permissions1 of 6
  • Reports and analytics2 of 6
  • Data model3 of 6
  • Integrations4 of 6
  • Implementation5 of 6
  • Agent and automation6 of 6

Roles and permissions

Understand roles and permissions for CRM with Lead Scoring.

Permissions

Summarised from the authored role permissions. Scope restrictions such as “own records” still apply; these symbols do not indicate completeness or runtime access.

Table Marketing Operations Sales Manager Sales Development Rep Account Executive Viewer
master
LeadSources Manage / maintain: Manage LeadSources, Lists, ListMemberships—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated
Lists Manage / maintain: Manage LeadSources, Lists, ListMemberships—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated
ListMemberships Manage / maintain: Manage LeadSources, Lists, ListMemberships—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated
transaction
ScoringEvents View: View workspace Leads, ScoringEvents, ScoringRuns, LeadConversions—No table-specific permission stated View: View own ScoringRuns, ScoringEvents, PriorityAlerts—No table-specific permission stated—No table-specific permission stated
Leads View: View workspace Leads, ScoringEvents, ScoringRuns, LeadConversions Manage / maintain: Manage team Leads, LeadActivities, LeadNotes Manage / maintain: Manage own Leads, LeadActivities, LeadNotes Manage / maintain: Manage own and explicitly AssignedAE Leads, LeadActivities, LeadNotes View: View permitted Leads with Email and Phone masked
LeadActivities—No table-specific permission stated Manage / maintain: Manage team Leads, LeadActivities, LeadNotes Manage / maintain: Manage own Leads, LeadActivities, LeadNotes Manage / maintain: Manage own and explicitly AssignedAE Leads, LeadActivities, LeadNotes—No table-specific permission stated
LeadNotes—No table-specific permission stated Manage / maintain: Manage team Leads, LeadActivities, LeadNotes Manage / maintain: Manage own Leads, LeadActivities, LeadNotes Manage / maintain: Manage own and explicitly AssignedAE Leads, LeadActivities, LeadNotes—No table-specific permission stated
LeadAssignments—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated View: View permitted ScoringRuns and LeadAssignments—No table-specific permission stated
DuplicateClusters—No table-specific permission stated Specific actions: Approve independent DuplicateClusters resolution—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated
LeadConversions View: View workspace Leads, ScoringEvents, ScoringRuns, LeadConversions View: View team ScoringRuns and LeadConversions—No table-specific permission stated—No table-specific permission stated—No table-specific permission stated
ScoringRuns View: View workspace Leads, ScoringEvents, ScoringRuns, LeadConversions View: View team ScoringRuns and LeadConversions View: View own ScoringRuns, ScoringEvents, PriorityAlerts View: View permitted ScoringRuns and LeadAssignments—No table-specific permission stated
PriorityAlerts—No table-specific permission stated—No table-specific permission stated View: View own ScoringRuns, ScoringEvents, PriorityAlerts—No table-specific permission stated—No table-specific permission stated
  • Marketing OperationsNo rule activation or ownership reassignment
  • Sales ManagerNo scoring-policy activation
  • Sales Development RepSubmit qualification evidenceNo SQL approval or conversion completion
  • Account ExecutiveApprove assigned qualification submissions independently of the submitting repNo scoring/routing policy edits or self-approved handoffs
  • ViewerView aggregate funnel and score reportsNo contact exports, scoring edits, assignment, conversion or workflow execution
Manage / maintain View Specific actions— No table-specific permission statedPermissions also apply to agents

How permissions work

6 rules

Access follows the record’s workspace and role scope across screens, APIs, exports and attachments. An approval requires an independent authorized person and the current protected revision.

Admin

Owns access and independently approves proposed scoring or routing policy versions.

Marketing Operations

Prepares lead sources, scoring policy and lead-list hygiene.

Sales Manager

Owns team routing and independent duplicate resolution.

Sales Development Rep

Works assigned prospects and submits qualified leads to the selected account executive.

Account Executive

Reviews assigned qualification handoffs and requests creation of downstream CRM records.

Viewer

Reads permitted funnel summaries with personal contact fields masked.

The roles

Marketing Operations

Prepares lead sources, scoring policy and lead-list hygiene.

Permissions and screens
  • Manage LeadSources, Lists, ListMemberships
  • Prepare ScoringRules, ScoringModels
  • View workspace Leads, ScoringEvents, ScoringRuns, LeadConversions
  • Prepare DuplicateClusters
  • No rule activation or ownership reassignment
Recent Score RunsCompleted
Run NumberLeadRule ScoreApplied Score
Lead BoardNew
Lead NumberCompanyOwnerScore
Assignment HistoryRecorded
Record NumberLeadAssigned ToAssigned From
Recent Score RunsScoringRuns
StatusCompletedFailed
Completed
SR-77907LDS-5702270 rule score
SR-74731LDS-5940585 rule score
SR-46161LDS-7236215 rule score
Failed
SR-36499LDS-5430120 rule score
SR-43046LDS-8155135 rule score
SR-31783LDS-6176370 rule score
Sales Manager

Owns team routing and independent duplicate resolution.

Permissions and screens
  • Prepare RoutingRules for own Territories
  • Manage team Leads, LeadActivities, LeadNotes
  • Reassign team ownership through LeadAssignments
  • Approve independent DuplicateClusters resolution
  • View team ScoringRuns and LeadConversions
  • No scoring-policy activation
Lead Activity SchedulePlanned
Activity NumberSubjectLeadOwner
Duplicate ReviewSubmitted
Cluster CodeMatch KeyLead CountPrepared By
Email Domain
My Lead QueueNew
Lead NumberCompanySourceScore
Lead Activity ScheduleLeadActivities
StatusPlannedInProgress
07 Sep · 11:00 LDS-64613 LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned LDS-71192 LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress LDS-75759 LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned LDS-15121 LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress LDS-66233 LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned LDS-98920 LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress LA-97917LA-88084LA-54725LA-41439LA-84814 today · 17 Sep
  • LDS-64613: LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned
  • LDS-71192: LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress
  • LDS-75759: LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned
  • LDS-15121: LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress
  • LDS-66233: LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned
  • LDS-98920: LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress
Sales Development Rep

Works assigned prospects and submits qualified leads to the selected account executive.

Permissions and screens
  • Manage own Leads, LeadActivities, LeadNotes
  • View own ScoringRuns, ScoringEvents, PriorityAlerts
  • Read published ScoringRules and LeadSources
  • Add own ListMemberships subject to contact policy
  • Submit qualification evidence
  • No SQL approval or conversion completion
Lead Activity SchedulePlanned
Activity NumberSubjectLeadOwner
My Lead QueueNew
Lead NumberCompanySourceScore
Recent Score RunsCompleted
Run NumberLeadRule ScoreApplied Score
Lead Activity ScheduleLeadActivities
StatusPlannedInProgress
07 Sep · 11:00 LDS-64613 LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned LDS-71192 LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress LDS-75759 LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned LDS-15121 LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress LDS-66233 LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned LDS-98920 LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress LA-97917LA-88084LA-54725LA-41439LA-84814 today · 17 Sep
  • LDS-64613: LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned
  • LDS-71192: LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress
  • LDS-75759: LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned
  • LDS-15121: LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress
  • LDS-66233: LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned
  • LDS-98920: LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress
Account Executive

Reviews assigned qualification handoffs and requests creation of downstream CRM records.

Permissions and screens
  • Manage own and explicitly AssignedAE Leads, LeadActivities, LeadNotes
  • Approve assigned qualification submissions independently of the submitting rep
  • Prepare own LeadConversions
  • View permitted ScoringRuns and LeadAssignments
  • No scoring/routing policy edits or self-approved handoffs
Lead Activity SchedulePlanned
Activity NumberSubjectLeadOwner
Qualification InboxSubmitted
Lead NumberCompanyOwnerAssigned AE
My Lead QueueNew
Lead NumberCompanySourceScore
Lead Activity ScheduleLeadActivities
StatusPlannedInProgress
07 Sep · 11:00 LDS-64613 LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned LDS-71192 LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress LDS-75759 LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned LDS-15121 LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress LDS-66233 LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned LDS-98920 LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress LA-97917LA-88084LA-54725LA-41439LA-84814 today · 17 Sep
  • LDS-64613: LA-97917, 17 Sep · 13:00 to 17 Sep · 15:00, Planned
  • LDS-71192: LA-88084, 17 Sep · 14:30 to 17 Sep · 15:00, InProgress
  • LDS-75759: LA-74126, 26 Sep · 10:00 to 26 Sep · 10:30, Planned
  • LDS-15121: LA-54725, 07 Sep · 11:00 to 07 Sep · 13:00, InProgress
  • LDS-66233: LA-41439, 24 Sep · 12:30 to 24 Sep · 13:30, Planned
  • LDS-98920: LA-84814, 17 Sep · 15:00 to 17 Sep · 17:00, InProgress
Viewer

Reads permitted funnel summaries with personal contact fields masked.

Permissions and screens
  • View aggregate funnel and score reports
  • View permitted Leads with Email and Phone masked
  • No contact exports, scoring edits, assignment, conversion or workflow execution
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