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  1. B2B CRM
  2. Process
  3. Quote approval
Process · Quote approval

Quote approval

This process checks every submitted quote against pricing authority and routes each breach to its assigned approver. A quote inside every threshold can become Approved automatically; Account Executive or Customer Success Manager still controls the separate send action.

Step by step

  1. Draft Sales Manager

    The rep builds the quote on the opportunity from the account’s price book: lines with quantity, unit price and discount, a header with payment terms, billing frequency, validity date, scope of work and any special terms.

    • Updates Quotes, Quote lines
  2. Submit System

    The rep submits. The rules check each line’s discount against the rep’s authority and the entry’s maximum discount, and each unit price against the floor. They check the payment terms and billing frequency against the standard, the special terms field for any content, and the total against the deal size thresholds.

    • approval flag set
    • Updates Quotes, Price book entries, Users, Approval thresholds
  3. Route Deal Desk

    Each breach becomes an approval step with a reason and an approver. A discount above the rep’s authority goes to the first person up the reporting line whose authority covers it; above the entry’s maximum it goes to the deal desk regardless. Deal size goes to the sales manager, and to the manager’s manager above the second threshold where one is set. Floor price, non-standard terms, payment terms and billing frequency go to the deal desk. Steps are ordered and the first approver is notified; a quote with no breaches is approved by the system here.

    • approvers notified in sequence
    • Updates Quote approvals
  4. Approve Sales Manager

    The assigned Sales Manager or Deal Desk user reviews the quote, buying committee and price history and records the decision in quote approvals. The final approval marks the quote Approved. Rejection retains the rejected step and returns the quote for revision. A delegate must hold the required authority and pass the same self-approval checks.

    • approved or returned
    • Updates Quote approvals, Quotes
    ApprovalA person approves before the work moves on.
  5. Send Sales Manager

    The approved quote is rendered to PDF and sent to the recipient contact; the sent date is stamped and the quote is locked. If it is the primary version, the opportunity’s values are updated.

    • opportunity values updated
    • Updates Quotes, Opportunities
  6. Answer Account Executive

    Account Executive or Customer Success Manager records the customer’s answer. Accepted requires accepted date and acceptance document for the current version; Declined records a refusal. An unanswered quote becomes Expired after its validity date. Any new version starts at Draft and requires its own approvals and negotiation review.

    • accepted version ready for the bookings check
    • Updates Quotes

Checks built in

What B2B CRM enforces at each step.

  • Nobody approves their own quote, and a manager cannot approve a quote on a deal they own; the rule sends it up a level.
  • Approval authority is data on the user, the price book entry and the thresholds table, so changing it is an admin action with an audit trail.
  • An approver can name a delegate until a date. The step records both the approver it was addressed to and the person who decided.
  • Every step keeps who, when, the reason and the comment, which Discount Analysis and a margin review read.

Where it usually breaks

And how to keep it from happening.

  • Approvals that queue. My Approvals shows each approver their own waiting steps with the requested date.
  • The side letter. Anything written in special terms routes to the deal desk. A term the customer was promised that is not on the quote is a term the company has not agreed to, and the deal desk sees every one that is.
  • The quote that expired in a drawer. Expiry is automatic and Expiring Quotes shows the rep what is about to lapse, so a stale proposal is not still counted at proposal stage.
Account Executive
Or Customer Success Manager drafts, submits and sends the quote.
Sales Manager
Approves assigned authority and deal-size exceptions. a higher Sales Manager handles the next level where configured.
Deal Desk
Approves entry-maximum discounts, floor-price and terms exceptions.

Set up B2B CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

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